Senior Director, Digital Demand

Remote (United States), Remote (United States)
Jul 25, 2022
Aug 24, 2022
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

We are seeking a Senior Director of Digital Demand to help drive the strategy, development and execution of GTM priorities. This role is responsible for building collaboration across the greater marketing organization to create, plan and deliver significant year-over-year growth in named target accounts, overall contacts and qualified leads.

The ideal candidate is a relationship builder, is driven, organized and detail-oriented; excels in operational excellence, program and project management.

To be successful in this role, you need:
  • Drive cross-functional alignment on GTM campaign strategy and architecture
  • Lead annual planning and strategy process for digital marketing for regional allocation and priorities
  • Develop digital marketing plays that connect audience segments, tactics, and marketing technology
  • Own end-to-end accountability of digital strategies and performance for specific areas of the business
  • Integrate with customer and field marketing to develop and execute ABM campaigns
  • In partnership with the product team, develop a targeted and differentiated value proposition messaging for our target industries and personas
  • Scale operational efficiency by developing repeatable campaigns and plays for execution
  • Manage and grow demand team

Some of the tools and resources we will equip you with include:
  • We'll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe.
  • Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.

Basic qualifications:
  • 10+ years Demand Generation experience within an enterprise software environment
  • Seasoned team manager with a distributed team
  • Data-driven decision maker
  • Strategic mindset while delivering results
  • Superior communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level
  • Bachelor's Degree required

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.

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