Creative Lead

New York, NY
Jul 21, 2022
Sep 08, 2022
Full Time
Job Description

About the Washington Post Creative Group

The Washington Post Creative Group is the award-winning in-house branded content studio of The Washington Post. We are a high-performing, world-class team of strategists, creatives, writers, producers, editors, visual artists, UX designers and program managers who believe that storytelling can change the way we see the world and our place within it. Working at the convergence of technology and consequential journalism, we produce branded stories and experiences for advertisers across a diverse array of categories. Our stories empower our readers to think bigger, do better and be accountable to the greater good. We are looking for a Creative Lead to ideate, pitch and produce branded content across multiple lines of business.

Job Summary

Creative Lead is a content strategy role within a team of brand storytellers who think big for major consumer brands. Our work is dynamic, merging cutting-edge creative formats and human-driven narratives. The ideal candidate will have a solid track record of working with brand partners to ideate, pitch and produce digital, social and experiential content that drives business goals. They should also have a collaborative spirit, a strong point of view and boundless diplomacy. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. This role will report to a Creative Director and will work closely with team members across brand strategy, marketing operations, audio/video production and design to deliver engaging and impactful branded content experiences of the highest quality.

  • You have a passion for the native advertising/content space and an innate curiosity about a variety of topics and brand categories
  • You take pride in your ideas and storytelling abilities while staying open to feedback and ready to pivot when needed
  • You are organized, detail-oriented and excited to win new and returning business
  • You believe that creativity comes from collaboration and from teams with diverse points of view and backgrounds
  • You thrive in a fast-paced, deadline-driven pre-sale role
  • You are flexible and able to juggle multiple projects
  • You have a strong grasp of and interest in the latest technology, digital content and social media trends and fluency in working with ad agencies, media companies, publishers and production companies
  • You have an obsession with problem solving, collaboration and ensuring flawless execution of highly compelling, captivating and engaging brand experiences from start to finish
  • You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it

  • Ideate, pitch and produce custom articles, infographics, videos, podcasts, social and experiential for brand partners
  • Write proposals and strategies in pre-sale that elevate the content created by the WP Creative Group, ensuring it meets the highest journalistic standards and pushes the boundaries of innovative storytelling
  • Present creative ideas clearly and effectively to internal and external stakeholders and incorporate feedback
  • Serve as a key point-person when programs transition to post-sale production
  • Collaborate with cross-functional partners across brand strategy, marketing operations, audio/video production and design

  • Bachelor's degree
  • 4-6 years of experience in a content strategy role
  • Proven experience ideating, pitching and producing content at a media property or creative agency
  • Experience writing and editing for digital publications
  • Excellent presentation skills
  • Proficiency with presentation and team productivity tools including PowerPoint, Keynote and Google Slides
  • Experience across the full palette of branded content: print, digital, video, audio, AR/VR, social and experiential
  • Experience collaborating with cross-functional partners


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?