Senior Specialist, Email Marketing

Location
Washington, DC
Posted
Aug 02, 2022
Closes
Aug 16, 2022
Ref
JR-90273787
Hours
Full Time
Job Description

The Washington Post is seeking an email marketing expert to join our Lifecycle Marketing team and support our global email lead/nurture and acquisition efforts. This role can be based in our New York City or Washington DC office. This role will report to the Group Manager of Lifecycle Marketing, Acquisition and manage projects to nurture and convert leads into paying subscribers. Your focus will include email and other owned channels including push notifications. This role will support the Post's mission in delivering trustworthy journalism to our registered user base.
Motivation
  • You have experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team.
  • You are passionate about using owned channels to drive business outcomes and have a track record of doing so.
  • You will be a champion for subscriber growth, driving cross-functional collaboration and decisions to achieve our key performance indicators.


Responsibilities
  • Develop and execute automated lifecycle marketing journeys and one-off campaigns across email to drive new subscribers.
  • Segment our audience so we can develop tailored programs to get them to read more frequently and ultimately convert to a paying subscriber.
  • Continuously conduct A/B tests and develop insights that improve acquisition conversion rate.
  • Project manage cross functional initiatives with executive stakeholders in subscriptions, marketing, and the newsroom to ensure projects are executed on time and in line with the team goals
  • Manage day-to-day tasks such as calendar management and reporting and analysis to ensure campaigns are organized and decisions are backed by data.
  • Schedule and conduct quality analysis of ad hoc email campaigns to deliver email starts and to ensure everything is correct before deployment.
  • Deliver regular analysis on our competitors as well as new trends in email marketing to help The Post stay ahead of industry changes and advances.


Qualifications
  • 4+ years of experience working in lifecycle marketing with demonstrated background in email.
  • Strong understanding of customer segments and journey through the conversion funnel.
  • Proven analytical skills and a knack for using data to make decisions.
  • Excellent communication and project management skills.
  • Effective communicator with the ability to collaborate with stakeholders across the organization.
  • Bachelor's Degree
  • Preferred: MBA
  • Presentation skills (desired)


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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