Senior Product Marketing Manager (Low-Code Data)

Remote (United States), Remote (United States)
Jul 20, 2022
Aug 18, 2022
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

We're looking for a talented Senior Product Marketing Manager to drive the GTM for Appian Low-Code Data, a key differentiator for Appian. The ideal candidate will have a great understanding and experience with data specific solutions, database modeling, and schemas and be able to translate that experience into value-based messaging and content.

To be successful in this role, you need to:
  • Develop an innovative GTM strategy centered on Appian Low-Code Data including positioning, messaging, and competitive differentiation
  • Develop internal and external content and collateral mapped to the full buyers' journey that promotes Appian Records-centric development
  • Strategize, plan, and execute product launches
  • Work closely with other Product Marketing Managers to align and collaborate on cross-platform messaging and content
  • Work collaboratively with Digital Marketing to drive campaigns, social, and SEO initiatives to achieve product's business objectives
  • Collaborate with Product Managers & Sales Enablement to develop collateral and train Sales on messaging, positioning, and product capabilities
  • Engage frequently with customers and prospects to maintain a deep understanding of their needs and challenges

Basic Qualifications:
  • 5 - 7 years in Product Marketing (experience with Appian a plus)
  • Strong understanding and experience with data specific solutions, database modeling and schemas
  • Successful experience collaborating with Product Management and Sales
  • Ability to create content aligned to the needs of buyers with a focus on target personas
  • Excellent written and oral communication skills, including presentation and facilitation skills
  • BA/BS in relevant discipline

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.

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