Digital Development Program Specialist

Washington, DC
Sep 17, 2022
Oct 17, 2022
Full Time

AARP Foundation works to end senior poverty by helping vulnerable people over 50 build economic opportunity. Our approach emphasizes equitable outcomes for populations that have faced systemic discrimination. We serve all people 50 plus and their families. Through vigorous legal advocacy and evidence-based solutions, and by building supportive community connections, we foster resilience, advance equity and restore hope.

The Digital Development Program Specialist supports the development and implementation of AARP Foundation online fundraising and engagement campaigns to generate financial support and actions. The position will oversee online fundraising strategy implementation, monitor campaign schedules, develop and deliver data/audience instructions, review creative content, and monitor performance. Position will support and collaborate with the Director, Digital Development to develop strategic marketing plans, campaign schedules, budgets, and business documentation for continued successful growth and profitability.


  • Provides support in the process of identification, cultivation, solicitation, and/or stewardship of the donors and prospective donors assigned within their respective donor/prospect pool or fundraising channel.
  • Performs functions and processes that support the fundraising process (e.g., identification, qualification, cultivation, solicitation, systems/processing, stewardship) within their respective donor/prospect pool or function.
  • Utilizes appropriate resources and processes to help ensure personal and departmental success in meeting departmental and personal objectives and goals.
  • Performs processes and functions that support fundraising goals and expectations as needed.
  • Performs duties in compliance with applicable laws, regulations, and board policies (e.g., gift acceptance) pertaining to gifts, contributions, grants and other charitable support raised.
  • Adheres to ethical standards established by Association of Fundraising Professionals and National Association of Charitable Gift Planners.


  • Minimum three years supporting digital fundraising or marketing campaigns
  • Experience in CRM campaign management such as Salesforce marketing cloud, Blackbaud or similar
  • Experience in project management, reporting and campaign analysis
  • Ability to work in a collaborative matrixed environment
  • Proficiency with Microsoft Office systems including Outlook, Word, Excel and PowerPoint
  • Ability to work in a deadline-driven environment
  • Effective verbal and written communication skills
  • In-office/open office environment with the ability to work effectively surrounded by moderate noise

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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