Communications Manager

Atlanta, Georgia
Aug 18, 2022
Sep 13, 2022
Full Time

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Communications Manager engages in the implementation of communications strategies tailored for target audiences over multi-channel platforms. Measures communication campaign effectiveness for return-on-investment. Leads the design of communications campaigns that raise brand awareness, informs, and influences internal and external audiences. Ensures content aligns with the enterprise brand strategy and brand architecture. Collaborates with management to identify opportunities to streamline communication processes and develop new procedures that support the business unit/department.


  • Manages the development of communications strategies tailored for target audiences over multi-channel platforms, and leads the execution of those efforts to inform, educate, and influence both internal and external audiences.
  • Develops and distributes communications collateral, including items such as audio/video content, social media, press materials, digital content, AARP-owned channels, etc. Ensures messaging and approach aligns with the organization's strategic objectives and enterprise brand strategy.
  • Establishes strategic media partnerships and leverages internal/external resources to raise the visibility of the organization with members, the public and key influencers.
  • Monitors and measures the effectiveness of communications strategies and tactics, making adjustments as needed and using findings to inform, refine and further strengthen future efforts.
  • Develops, distributes, and manages internal communications content and tools.


  • Completion of a Bachelor's degree in Communications, Marketing, Public Relations, Journalism or a related discipline and a minimum of 5 years of experience.
  • Demonstrates a strong understanding of media relations, communications, and public relations.
  • Must be able to strategically plan for and manage delivery of every viable opportunity to tell the AARP Story in Georgia.
  • Budgeting experience required.
  • Travel inside the state required at least 25% of work time.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.