Principal Associate - Upmarket Marketing Strategist

Capital One
McLean, Virginia
Jul 15, 2022
Aug 13, 2022
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Principal Associate - Upmarket Marketing Strategist

We're looking for an experienced Marketing Strategist to drive acquisition and customer marketing for our premium product portfolio from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Key Responsibilities

Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development

Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.

Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step. Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides. In addition, develop an understanding of best practices across channels and programs.

Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.

Ideal Candidate
  • Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously
  • Detailed-oriented with strong prioritization skills
  • Highly effective communication skills with outstanding writing and presentation abilities
  • Experience with a variety of marketing channels (eg: digital channels, website, email, etc)
  • Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

Basic Qualifications
  • Bachelor's Degree or Military Experience
  • At least 5 years ofexperience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side
  • At least 5 years of experience in planning, executing and analyzing marketing programs
  • At least 5 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications
  • Masters degree in marketing or business
  • At least 5 year of experience in marketing for a luxury brand
  • At least 5 years of experience driving optimization plans and creative strategy
  • At least 5 years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Similar jobs