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Audience Insights Analyst

Employer
The Washington Post
Location
Washington, DC
Closing date
Aug 16, 2022

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Industry
Media / Journalism / Advertising
Function
Analyst
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

Position Overview
  • The Audience Insights Analyst plays a critical role in informing the go-to-market narrative on our readers, their behaviors, and how that distinguishes The Post from others.
  • This person will be responsible for:
    • Surfacing compelling insights by synthesizing findings across disparate data points including internal custom research, site behavior, and syndicated sources.
    • Developing client facing collateral that communicates audience stories through data visualization explains the value of our readership.
    • Managing ad hoc requests for insights on audience, format, and contextual interests.


Alignment
  • You connect a curiosity towards audience behaviors with a passion for strategy.
  • You know how to identify and prioritize critical activities and act with appropriate urgency.
  • You can synthesize disparate data points into a cohesive story.
  • You collaborate across different stakeholder groups and stay focused on common goals.
  • You raise your hand when a team member needs help.


Requirements

Minimum qualifications
  • BA/BS degree in Marketing, Advertising, Business, or other related area
  • 2+ years of relevant work experience in consulting, advertising, or other client-services environment, or an equivalent combination of education and experience
  • Soft skills
    • Proactivity, communication, ownership, accountability, passion for the media and tech industry
  • Hard skills
    • Advanced proficiency with Microsoft Excel and comfort with BI tools
  • Location: Washington, DC or NYC


Preferred qualifications
  • Data literate with proven ability to conduct exploratory data analysis and interpret statistics
    • Bonus points for experience with or interest in descriptive statistics, significance testing, optimization, or data visualization


When you join The Post

When you join TWP, you are joining a mission to connect, inform, and enlighten those around the globe with the highest caliber, most trustworthy news and information. Our multicultural, multi-generational workforce is constantly creating and innovating, leading the media and technology industries to better solutions. We welcome all perspectives and celebrate diverse backgrounds.

Whether you contribute to journalism, engineering, finance, or marketing, you are helping define the future of news.

We continue to shine a light into the darkness and hope you'll join us.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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