Director, Digital Marketing
- Employer
- The Washington Post
- Location
- Chicago, IL
- Closing date
- Aug 31, 2022
View more
- Industry
- Media / Journalism / Advertising
- Function
- Executive, Director
- Hours
- Full Time
- Career Level
- Experienced (Non-Manager)
Job Details
Arc XP is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. A division of The Washington Post, Arc XP has powered the digital transformation of customers across the globe, currently serving over 1,900 sites in more than 25 countries that reach nearly 2 billion unique visitors monthly.
A cloud-native end-to-end digital experience platform, Arc XP enables our customers to shift their focus from day-to-day operations to delivering the digital experiences their audiences desire and expect.
As we continue growing into new verticals and regions, we are seeking an energetic, experienced marketing professional to lead our digital marketing. This is a high visibility position, central to our ability to meet revenue and growth targets.
Reporting to the Vice President of Marketing you will:
- Lead a growing team of digital marketing professionals using full-funnel digital tactics including: display, paid search, organic and paid social, SEO, and email marketing. Provide vision to enhance digital strategies and initiatives that achieve Arc XP's lead generation and conversion goals to drive top-line revenue growth while maximizing ROI.
- Have end-to-end ownership of digital marketing performance including overall channel strategy and analytics while simultaneously staying hands-on with daily programs and optimization activities.
- Closely track all conversion and performance metrics, identify issues and opportunities early and act to address them.
- Partner with the Demand Generation and Product Marketing teams to support the creation comprehensive marketing programs and integrated campaigns, ensuring ongoing alignment and feedback loops.
- Identify and champion new tools, channels, tactics and experiments to drive continued growth.
- Create operational and management reports to ensure tracking of key metrics
You will be successful in this role if you:
- Over your career, have hands-on experience with the execution, analysis, and optimization of all digital channels that fall under this role's purview.
- Are an expert in paid and owned digital channels with a deep understanding of how they work together to drive success.
- Have a strong data analytics background that you use to understand the impact of digital programs and are adept at presenting investment performance analysis to sophisticated leadership teams.
- Take initiative and know how to work independently
- Show ownership of your work and follow-through
- Thrive in a fast-paced environment and are open to feedback
- Able to think out of the box and utilize testing methodology supported by data
- Able to create relationships with teams throughout the organization to influence and build consensus.
- Have a strong passion for managing and mentoring marketing professionals, developing their skills and careers
Qualifications:
- 12+ years experience in marketing with 7+ years in digital marketing, B2B preferred.
- Bachelor's or Master's degree in a marketing-related field, or equivalent experience.
- Channel marketing experience, preferably in the technology space, particularly SaaS.
- Demonstrated leadership and hands-on experience as well as proven background in developing and implementing targeted digital strategies that have met or exceeded objectives.
- Demonstrated ability to manage in a team environment and effectively leverage internal and external partners
- Demonstrate excellent written and verbal communication, presentation and interpersonal skills
The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.
Company
Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!
Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.
More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
- Website
- https://careers.washingtonpost.com/
- Location
-
1301 K Street, N.W.
Washington
DC
20036
US
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert