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Performance Marketing Analyst

Employer
The Washington Post
Location
Washington, DC
Closing date
Sep 16, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

Job Summary:

The Performance Marketing Analyst will play a key role in the success and growth of the Performance Managed Account team by working strategically to achieve client goals. This individual with work with internal and client teams to develop and execute results-based campaigns, leveraging the full suite of Washington Post products and services. The ideal candidate will bring an analytical, data-driven approach to campaign strategy. They will also have a deep working knowledge of the media landscape with experience in key tools and platforms.

Motivation
  • Your mission is leveraging data to drive more powerful, revenue driven results for the company and its partners.
  • You seek insights from clients and internal teams to better inform your optimization strategies.
  • You are naturally curious and always take the extra steps to necessary to diagnose and treat challenges.
  • You are a born self-starter with an earnest work ethic.
  • You are organized, efficient and always looking for solutions to any challenge.
  • You can juggle multiple projects with ease. In fact, you thrive with more than one responsibility.
  • You can communicate complex ideas and solutions effectively to those not well versed in your discipline.
  • You receive feedback enthusiastically and thrive in a collaborative environment.


Responsibilities
  • Campaign strategy
    • Analyze data from several sources to develop integrated media plans that meet client KPIs and budgets with maximum ROI
    • Troubleshoot complex issues and work strategically to develop creative solutions
    • Build strong relationships with clients and other internal teams through effective written, verbal, and visual communication
    • Stay informed on latest industry trends and landscape and communicate key information to internal and client teams
  • Campaign execution and management
    • Manage, optimize, and report on programmatic display campaigns
    • Build and optimize print ad schedules
    • Execute tests, collect, and analyze data, and formulate insights to achieve KPIs
    • Manage client budgets and monitor spend pacing
  • Reporting and analysis
    • Create internal and client facing reporting documents
    • Analyze results and provide strategic insights for campaign optimizations
    • Identify, monitor, and propose ways to improve performance


Qualifications
  • Experience managing digital campaigns in a DSP
  • Experience with Campaign Manager 360 or another ad server
  • Experience with reporting and data visualization (Data Studio a plus)
  • Advertising agency experience preferred
  • Understanding of media metrics and measurement
  • Strategic approach to campaign optimization
  • Highly organized with strong attention to detail
  • Strong analytical skills
  • Proficiency in Excel


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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