Performance Marketing Analyst

Job Description

Job Summary:

The Performance Marketing Analyst will play a key role in the success and growth of the Performance Managed Account team by working strategically to achieve client goals. This individual with work with internal and client teams to develop and execute results-based campaigns, leveraging the full suite of Washington Post products and services. The ideal candidate will bring an analytical, data-driven approach to campaign strategy. They will also have a deep working knowledge of the media landscape with experience in key tools and platforms.

Motivation

• Your mission is leveraging data to drive more powerful, revenue driven results for the company and its partners.
• You seek insights from clients and internal teams to better inform your optimization strategies.
• You are naturally curious and always take the extra steps to necessary to diagnose and treat challenges.
• You are a born self-starter with an earnest work ethic.
• You are organized, efficient and always looking for solutions to any challenge.
• You can juggle multiple projects with ease. In fact, you thrive with more than one responsibility.
• You can communicate complex ideas and solutions effectively to those not well versed in your discipline.
• You receive feedback enthusiastically and thrive in a collaborative environment.

Responsibilities

• Campaign strategy
  • Analyze data from several sources to develop integrated media plans that meet client KPIs and budgets with maximum ROI
  • Troubleshoot complex issues and work strategically to develop creative solutions
  • Build strong relationships with clients and other internal teams through effective written, verbal, and visual communication
  • Stay informed on latest industry trends and landscape and communicate key information to internal and client teams

• Campaign execution and management
  • Manage, optimize, and report on programmatic display campaigns
  • Build and optimize print ad schedules
  • Execute tests, collect, and analyze data, and formulate insights to achieve KPIs
  • Manage client budgets and monitor spend pacing
• Reporting and analysis
  • Create internal and client facing reporting documents
  • Analyze results and provide strategic insights for campaign optimizations
  • Identify, monitor, and propose ways to improve performance

Qualifications

• Experience managing digital campaigns in a DSP
• Experience with Campaign Manager 360 or another ad server
• Experience with reporting and data visualization (Data Studio a plus)
• Advertising agency experience preferred
• Understanding of media metrics and measurement
• Strategic approach to campaign optimization
• Highly organized with strong attention to detail
• Strong analytical skills
• Proficiency in Excel

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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