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Marketing Manager, Subscription eCommerce & Onsite Conversion

Employer
The Washington Post
Location
Washington, DC
Closing date
Sep 17, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead our eCommerce and onsite conversion efforts. This leader will report to the Head of Digital and manage a team of managers and specialists tasked with supporting subscriber growth through registration, conversion, engagement, and win-back efforts. This role will have a wide variety of responsibilities that includes (but is not limited to) landing pages, paywall experience, product selection, checkout flows, and subscriber tools.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about eCommerce and experienced in coaching a team to achieve aggressive goals. In addition, they will be a champion for member obsessed growth, driving cross-functional collaboration, and decisions to achieve our OKRs.

Responsibilities include:
  • Develop and drive eCommerce strategy globally across our desktop, mobile web, and app environments.
  • Be responsible for and execute against reader registration and subscriber conversions goals.
  • Own a set of strategies and goals around winning back lapsed subscribers across all owned channels.
  • Be responsible for the "My Post" subscriber hub; work with cross-functional teams to refine and optimize this tool to meet the needs of registered users and subscribers.
  • Identify, recommend, and execute tactics to further elevate our position globally.
  • Build cross-functional relationships with the Newsroom, Product and Analytics teams to ensure alignment across eCommerce initiatives.
  • Lead and grow a world-class team of eCommerce specialists and managers.
  • Serve as a thought leader and subject matter expert for the organization to propose new ideas and challenge current thinking in managing the prospect and subscriber conversion experience.
  • Develop processes alongside Analytics, Product, and Engineering to ensure The Post is operating at peak efficiency in its subscription flows.
  • Be a champion for, and encourage experimentation with, The Post's customer-data platform.
  • Be a public face for The Washington Post's eCommerce efforts, speaking at conferences and events.


Requirements:
  • 8-10 years of experience developing and executing eCommerce strategies that drive conversion efficiently in a consumer technology organization
  • Experience managing a diverse group of eCommerce team members
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
  • Motivation to win and deliver the mission of The Post
  • Effective communicator with the ability to manage stakeholders across the organization
  • BS required, MBA preferred


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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