Marketing Manager, Paid Media

7 days left

Location
Washington, DC
Posted
Aug 09, 2022
Closes
Aug 22, 2022
Ref
JR-90273737
Hours
Full Time
Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead our global paid media efforts. This leader will report to the Head of Digital and manage a team of managers and specialists tasked with media strategy, planning, and buying. Your focus will be to build and lead a best-in-class media team and agency to effectively acquire new subscribers across a robust mix of channels including, but not limited to social, digital, mobile, affiliate, direct mail, and video.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about using paid media to drive business outcomes and have a track record of doing so. Lastly, they will be a champion for member obsessed growth, driving cross-functional collaboration and decisions to achieve our OKRs.

Responsibilities include:
  • Build and manage a team of media managers and specialists to launch paid media campaigns across various channels to acquire new subscribers under cost allowables
  • Provide comprehensive analysis of performance marketing campaigns and experiments, and make actionable recommendations in digestible form to senior leadership
  • Develop hypotheses with eCommerce that will positively impact the user journey business and design experiments to validate them
  • Partner with Analytics to develop and implement forecasting and targeting models
  • Evaluate, engage and manage external partners/vendors including a media agency


Requirements:
  • 8-10 years of experience working in performance marketing or digital media with demonstrated background in channel management and track record of driving business growth
  • Direct digital media buying and/or ad tech platform experience preferred including Google Ads, Facebook Ads, DSPs, ad servers, DMPs and/or other digital marketing platforms
  • Experience managing a diverse group of paid media team members and agencies
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
  • Motivation to win and deliver the mission of The Post
  • Effective communicator with the ability to manage stakeholders across the organization
  • BS required, MBA preferred


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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