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Marketing Manager, Paid Media

Employer
The Washington Post
Location
Washington, DC
Closing date
Aug 28, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Washington Post is seeking a marketing leader to join our subscriptions team and lead our global paid media efforts. This leader will report to the Head of Digital and manage a team of managers and specialists tasked with media strategy, planning, and buying. Your focus will be to build and lead a best-in-class media team and agency to effectively acquire new subscribers across a robust mix of channels including, but not limited to social, digital, mobile, affiliate, direct mail, and video.

The right candidate has experience analyzing current performance data, the latest business needs/objectives, data insights, and available resources, then creating and championing a clear, actionable strategic roadmap for the team. They will be passionate about using paid media to drive business outcomes and have a track record of doing so. Lastly, they will be a champion for member obsessed growth, driving cross-functional collaboration and decisions to achieve our OKRs.

Responsibilities include:
  • Build and manage a team of media managers and specialists to launch paid media campaigns across various channels to acquire new subscribers under cost allowables
  • Provide comprehensive analysis of performance marketing campaigns and experiments, and make actionable recommendations in digestible form to senior leadership
  • Develop hypotheses with eCommerce that will positively impact the user journey business and design experiments to validate them
  • Partner with Analytics to develop and implement forecasting and targeting models
  • Evaluate, engage and manage external partners/vendors including a media agency


Requirements:
  • 8-10 years of experience working in performance marketing or digital media with demonstrated background in channel management and track record of driving business growth
  • Direct digital media buying and/or ad tech platform experience preferred including Google Ads, Facebook Ads, DSPs, ad servers, DMPs and/or other digital marketing platforms
  • Experience managing a diverse group of paid media team members and agencies
  • Ability to work successfully in a quickly-changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills - ability to work with large data sets to derive actionable plans
  • Motivation to win and deliver the mission of The Post
  • Effective communicator with the ability to manage stakeholders across the organization
  • BS required, MBA preferred


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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