Digital Advertising Specialist

Allegiance Group
Arlington, VA
Jun 24, 2022
Jul 09, 2022
Accountant, IT
Full Time
The Allegiance Group is looking for a Digital Advertising Specialist to join our growing advertising team.Our team is grateful for the chance to do great work while doing good every day. The goal of Allegiance Group is to help nonprofits be as bold as their mission. The Allegiance Group partners with nonprofits and associations on fundraising, marketing and technology solutions that inspire action and create a lasting impact.To continue to provide the high level of services to over 500 nonprofits in the US and help them create a better world for people, advocate for animals or improve the environment we more support in the day-to-day management and oversight of our clients' digital campaigns. Please review the job description and contact our hiring team if Allegiance looks like the right place for you to take a next step in your career.Responsibilities* Plan, build, and report on Client ad campaigns that are executed in:* Paid Search (Google & Microsoft)* Meta (Facebook and Instagram)* Occasional management of Programmatic Display, LinkedIn, Twitter, TikTok, and Snapchat ads.* Manage monthly client media budgets of $50,000+* Weekly, monthly, and quarterly reporting to key stakeholders* Ad copywriting and creative direction* Actively manage paid marketing campaigns to achieve client goals directly in the ad platforms* Detailed understanding of Google's audience solutions and the nuances between how they are formed on different platforms* Collaborate with Allegiance Team members to drive successful outcomes for clients and our business.* Communicate with clients, peers, and leadership both to positive drive results.* Understand current Advertising trends and synthesize that information into actionable plans* Interface with clients to understand their goals, outcomes, and expectationsQualificationsThe ideal candidate is an experienced team player who is comfortable learning on their feet and inspires confidence in their clients and peers. Ad tech is always changing, so we're looking for lifelong learners and self-starters and who can keep pace with rapid changes in the space.* 2+ years of experience building, managing, and reporting on campaigns in any of the following platforms:* Google SEM and Display* Microsoft SEM* Facebook and Instagram (Meta)* Experience in maintaining and growing ad accounts with significant optimizations and budgets, including campaign setup, ad trafficking, optimizations, and reporting and analysis.* Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables* Advertising copywriting* Excellent written, verbal, and interpersonal communication skills* Ability to manipulate and analyzing data in Excel/Google Sheets* Significant knowledge of advertising technology and strategy* Deep attention to detailBonus points for* Nonprofit Fundraising Experience* Knowledge of/about programmatic display advertising:* Media Buying Process* Inventory & Optimization* Data & Audience Management/Onboarding* Experience with Google Analytics, Google Tag Manager, & Pixel Placement/Troubleshooting* Snapchat, TikTok, LinkedIn, Twitter advertising experienceOther good things to know about this opportunity:* The Allegiance Group has 125 Team Members located 26 states including office locations Washington DC Metro Area (we're located 2 metro stops across the river in Arlington, VA), Sarasota Florida, Portsmouth NH, and Fargo ND* 20% of our Team works remote from locations around the US.* This position requires occasional travel throughout the US, primarily in the northeastern corridor.* Candidates must be legally able to work in the United States and maintain proper work authorization throughout employment with Allegiance Group.* Candidates must be able to meet the physical requirements of the job presented in a typical office environment.* Allegiance Group offers a competitive salary commensurate with experience and excellent benefits.* Allegiance Group is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, veteran status, disability or any other characteristic protected by state, federal, or local law.About Allegiance GroupAllegiance Group partners with nonprofits and associations on fundraising, marketing, and technology solutions that inspire action and create a lasting impact. We bring together more than 130 of the best strategists, fundraisers, developers, creatives, and analysts to help nonprofits and associations grow strategically and smartly with integrated digital and direct mail campaigns, award-winning websites and mobile apps, and custom fundraising software and loyalty programs. Our company culture - and how we work with our clients - is built on these core values: Diversity, Equity, and Inclusivity; Accessibility; and Respect.Benefits, Rewards & Perks at Allegiance Group*The people. We are friendly, smart, curious and passionate about what we do!*Competitive salaries + quarterly bonus program*Work-life balance (really!) + Casual work environment*Excellent benefits including Health, Dental, and Vision plans, Disability and Company Paid Life Insurance!*401k and company match*Oh, and don't forget - You're working with clients who are making a positive difference in the world.

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