Advertising Manager - Maryland

Live! Casino and Hotel Maryland
Hanover, MD
Jun 30, 2022
Jul 15, 2022
Full Time
Overview: Why We Need Your Talents: The Manager, Advertising is responsible for managing the processes and maintaining a cohesive and constant image for the company in all advertising, print production, and signage. Manager is accountable for all forms and venues for advertising to promote the Live! Casino & Hotel brand. Prior to beginning employment, all new hires must provide documentation of their final doses of an approved COVID-19 vaccination (J is a single dose only). A booster shot is not required to begin employment. With appropriate documentation, Live! Casino will make reasonable accommodations for a disability or a sincerely-held religious beliefs. Responsibilities: Where You'll Make an Impact:Manage external agencies on all aspects of media planning and buying, creative development and execution. Manage and track expenditures, accruals, reporting and invoicing. Meet with external account executives regarding advertising opportunities. Monitor and adjust performance to local competition. Internal coordination of all marketing deliverables.Determine best use of media across all platforms, including print, broadcast, digital and OOH.Establish metrics for all to determine and manage the cost benefits and return on investment. Manage staff development, inclusive of accountability, training, and performance evaluation. Qualifications: Skills to Help You Succeed:Ability to analyze and interpret departmental needs and results. Ability to solve complex problems. Knowledge of media planning & buying, print production, creative development processes, advertising vehicles spanning traditional and digital, and reporting. Broad variety of tasks and deadlines requires an irregular work schedule.Working Knowledge of Abode SuiteEfficient in Microsoft OfficeMust-Haves:Five (5) to Seven (7) years' experience in a high volume company or industry of hospitality or public supported business through media and advertising A four (4) year degree in advertising, marketing, communications or a related field or equivalent work experience. Must be able to obtain and maintain a valid gaming license as determined by the Maryland State Lottery and Gaming Commission for the position. Physical Requirements:Ability to perform assigned duties under frequent time pressures in an interruptive environment.#INDHIGH

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