Director, Marketing

Seattle Mariners
Washington, DC
Jul 01, 2022
Jul 08, 2022
Full Time
Job Title: Director, MarketingDepartment: Marketing Reports To: Vice President, MarketingStatus: ExemptDirectly Supervises: Marketing Communications Specialist Who We Are: At the Seattle Mariners you will find a diverse, passionate and innovative team of people who work to live our mission every day: We are dedicated to winning championships, creating unforgettable experiences and serving our communities. We are heading into an extraordinary era of Mariners Baseball.We play in an iconic ballpark A cents € " T-Mobile Park A cents € " in one of the most beautiful, vibrant and dynamic cities in the world. We embrace an inclusive culture, guided by a dynamic leadership team partnered with an engaged staff. We are committed to doing great work as well as to the professional development of each team member.Our focus is on our fans, our communities and our co-workers. If this sounds like you, we are searching for a Director, Marketing to help guide our brand into a new era for our team.Who You Are: You have an extensive background in the creative world, both developing new, innovative concepts and producing memorable advertising. You understand and enjoy baseball as much as our fans and are excited to share your love with people who are new to the game. You have shown the ability to work on multiple projects and complete them on time and on budget. You are a self-starter, who can both lead others and roll up your sleeves and get work done. You are a good writer, have an eye for design and flat out know how to make a brand look great. Primary Objective:Responsible for overseeing the development of Mariners advertising campaigns from concept to delivery using internal and external resources. Lead creation and execution of multiple assets for several departments and initiatives throughout the organization. Strategic Responsibilities:Serve as a strategic leader, seeking new, improved, and innovative ways to support the Mariners brand and oversee distribution of the creative process across all touch points, ensuring consistency of message, graphics, and voice, with the ultimate goal to support company efforts, grow the business, and increase organizational effectiveness.Ensure Marketing Department initiatives are in alignment with Company Mission, Purpose and Core Values. Major Responsibilities and Duties Which May Be Considered Essential:Provide strong people leadership; implement strategies to effectively manage Team Members and improve the efficiency and effectiveness of department"s people resources.Train, evaluate performance, and foster growth and development of Team Members, encouraging personal and professional development.Collaborate with Vice President, Marketing, Director, Strategic Marketing & Sales, and Director, Digital Marketing & Social Media, to ensure department"s Key Performance Indicators (KPIs), goals, and objectives are met. Develop creative and messaging for all Mariners advertising campaigns across multiple platforms including but not limited to broadcast, digital, print and outdoor.Oversee creative approval process with Marketing and Production teams.Oversee production of advertising messages using internal and external resources. Manage production, talent, and freelance resources related to creating advertising including hiring, onboarding, scheduling, and payments.Build systems and processes to ensure proper specs, tagging, and trafficking of all ads. Manage in-house advertising and production trade agreements. Oversee messaging, scheduling, and trafficking of Mariners broadcast TV & radio ads, promotional copy, and graphics.Manage ancillary marketing messaging opportunities. Develop and execute, with help of Marketing & Experiential Marketing teams, additional opportunities to promote Mariners Baseball outside of paid advertising efforts.Help create internal collateral and sales materials. Collaborate with Marketing leadership team to develop advertising Ensure clear and consistent advertising messaging is distributed throughout to internal and external stakeholders. Support internal departments in marketing and messaging efforts, including Sales, Partnerships, Events, Merchandise, Human Resources, and others. Serve as a liaison between Marketing and Events departments to foster collaboration and internal communication.Manage advertising media and production budgets.Will perform other duties as assigned. Education & Experience:Bachelor"s degree required.A minimum of seven (7) years' experience in Marketing or Advertising required and a minimum of five (5) years of management experience required. Sports and/or advertising agency experience preferred.Knowledge of baseball preferred. Competencies, Knowledge, Skills and Abilities (KSAs):Strong writing, editing and oral communication skills, attention to detail and ability to consistently produce error-free work.Possess the ability to synthesize dense and/or complicated materials into creative, clear, and effective communications to a variety of audiences. Proven track record concepting and executing creative content.Shares and expresses thoughts in a clear and effective manner through verbal and written communication skills. Exhibits effective listening skills and builds positive relationships with all team members, vendors and guests. Is diplomatic, tactful and professional in all forms of communication.Understands and supports the team and is quick to volunteer to assist others. Others view most interactions as being positive with a willingness to achieve common goals. Effective in working with others to cooperatively solve problems. Workplace behavior is consistently respectful of others.Takes personal responsibility for getting things done in a way that positively and professionally represents the organization.Demonstrates through their actions and interactions with others a commitment to Mariner Purpose, Mission and Values.Competent in required job skills and knowledge. Completes work assignments thoroughly and completely in an accurate, and prompt way. Identifies and corrects errors. Is careful, alert and accurate, paying attention to details of the job.Makes decisions and takes actions that contribute to exceptional experiences for guests.Initiate and maintain actions to attain goals, regularly monitoring progress.A' .Appropriately manages risk and capitalizes on opportunities that lead to positive outcomes for the business.Approaches change positively and leads others through the change process with a focus on the positive outcomes for the business.Handles sensitive and/or confidential information professionally, involving only those who need to be involved or informed.Know when to make a unilateral decision and when to consult with the team or superiors, and how to involve them in the process.Navigate a variety of social, emotional, and interpersonal situations to leverage the capabilities, insights, and ideas of all individuals.Independently takes actions that creates a positive outcome for the organization and/or an exceptional experience for guests.Recognize the complexity of business needs in today"s environment, evolve as needed, and utilize talent to lead this transformation.Effective negotiation skills that include analyzing a problem to determine the interests of each party in the negotiation and effectively communicating that between the parties involved.Identify, collect, and analyze relevant information to a problem and create multiple solutionsThinks globally and analytically in order to reach appropriate solutions and create positive results for the organization.Working Conditions:Evening, weekend, holiday, and event work may be required.

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