Senior Director, Product Marketing The Opportunity Snagajob is the nation"s largest marketplace for hourly jobs and shifts. Partnering with teams ranging from small businesses to top hourly-work employers, Snagajob connects 6+ million job seekers with well-matched job opportunities each month. Snagajob"s mission is to help hourly workers fulfill life goals, gaining flexibility and control over how, when, and where they work. And, given Snagajob"s matchmaking technology, employers can count on job opportunities reaching the right candidates at the right time. Although we have east coast offices, we believe that incredible talent can be found everywhere and fully embrace a digital-first working model. We encourage candidates across the United States to apply. As Senior Director, Product Marketing, you will lead your team in owning strategy and execution across all personas in our two-sided marketplace, spanning job seeker (worker) acquisition, job seeker retention and engagement, employer acquisition, and employer retention and engagement. For each, you will represent the voice of the user, leveraging your customer-centric expertise to advance intra-marketing campaigns and complex cross-functional initiatives in partnership with product, engineering, and sales. You will form the connective tissue that keeps the marketing organization driving toward a product/user-first mission. You should 1) leverage a player-coach approach with a track record of successfully leading teams, 2) have experience coordinating diverse stakeholders alongside deep interaction with Product, Sales, and Engineering partners, 3) be data-driven and analytics savvy, and 4) able to communicate successfully at the executive level. With these core skills, you and your team will: Inform and accelerate worker acquisition Partner with Performance Marketing and Brand to ensure job seeker insights and compelling product features inform our strategies for worker acquisition. Drive worker retention and engagement Understand the job seeker lifecycle and work with Marketing Operations to launch and optimize our communication with workers Partner with Product to propose and test new features, messaging, and value propositions. Support enterprise employer acquisition and drive self-service SMB acquisition Create sales enablement collateral for enterprise acquisition (eg pitch packs, case studies, videos). Lead launches of products and features, including keeping Sales stakeholders informed. Work with Product to test messaging and UX for SMB self-service acquisition. Work with Marketing Operations on cold outreach to SMBs. Reduce employer churn and expand employer feature adoption Own both the enterprise and SMB employer lifecycle, especially communication, to reinforce Snagajob"s value and results. Help employers understand the benefits of new features, like Easy Apply, and create communication campaigns to encourage adoption. Understand and organize roadmaps at the persona level Own documentation and tracking for projects across the marketing org, becoming the expert in how roadmaps for all personas work together. Support the wider marketing team in gaining alignment with Product & Engineering for all applicable projects. Beyond subject matter expertise and the ability to lead all of the above effectively, you"ll bring: Significant and current product marketing leadership experience; marketplace or e-commerce experience preferred. Deep experience working with Product, Engineering and Sales teams. Successful track record of leading and mentoring teams. Strong ability to analyze, simplify and apply marketing and business concepts. Cross-functional project management expertise, with the ability to prioritize and advance projects in a complex and ambiguous environment. Natural ability to develop relationships and influence without authority across all levels in an organization, from senior executives to individual contributors. Analytical rigor and strong critical thinking skills. You are adept with data, hypothesis-driven, and quickly able to identify solutions or paths to address complex problems. The ability to live by Snagajob"s core values - solidarity, candor, unconvention, fire - by being an ally, speaking hard truths, questioning the status quo, and always doing whatever it takes to meet our mission of putting people in the right fit positions so they can maximize their potential and live more fulfilling lives At Snagajob, our commitment to being an equitable and inclusive employer is foundational to us, and we believe that pay transparency is a vital component of pay equity. In this role, you can expect to be paid a base salary in the range of $188,000 to $242,000. Full time employees are also eligible for Snagajob's bonus, equity, and benefits programs. Here at Snagajob, we celebrate our differences in an inclusive workplace designed to support the things that make us individuals. Snagajob is proud to be an equal opportunity employer and we strongly encourage candidates from all different backgrounds and identities to apply. Each new hire gives us the opportunity to bring in a fresh new perspective to further diversify our company for the benefit of our employees, products and our community. Why Snagajob Snagajob offers a highly competitive compensation and benefits package including medical, dental, vision, life insurance, a 401k plan, health and fitness incentives, unlimited PTO, paid community service time, and a casual fun work environment with an award winning culture. What Snaggers love most is our commitment to work-life blend and the amazing leaders who are dedicated to helping their teams grow personally and professionally. Snagajob promotes a culture of community and support, so once a Snagger, always a Snagger. We pride ourselves on keeping it real and not being afraid to challenge the status quo. About Snagajob Snagajob, the country"s largest and fastest-growing platform for hourly work, connects more than 47 million active job seekers with employment opportunities at 450,000 employer locations in the US and Canada. Snagajob"s mission is to put people in the right fit positions so they can maximize their potential and live more fulfilling lives. Through Snagajob, workers gain the flexibility of working when and where they choose while employers are assured every shift stays filled. For more information, visit or connect with us on LinkedIn, Instagram, Facebook and Twitter.