Director, Email Marketing

Targeted Victory
Arlington, VA
Jul 01, 2022
Jul 08, 2022
Full Time
About us:Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.We have collectively raised our clients more than $1.5 billion in online fundraising, managed over $335 million in digital advertising, delivered over 13.5 billion emails and 3 billion text messages, and have sold and fulfilled over 3.25 million units of merchandise.Targeted Victory is the proud recipient of the 2022 Washington Post Top Workplaces, 2022 Reed Award for Best Employer, 2021 Campaign Tech Award for Best Employer, and the 2021 Reed Award for Best Employer: Work-From-Home Transition.Job Summary:Targeted Victory is looking for a creative leader to develop and optimize Targeted Victory's use of email as we improve and transform the political fundraising experience for both donors and clients. The leader must be comfortable working in a deadline-driven, campaign-style work environment and be able to coordinate with multiple teams across the organization to capture requirements and drive outcomes. Attention to detail, time management, and a strong work ethic are must-haves. Applicants must be able to work in person at our Arlington, VA office. Key Responsibilities:Lead and grow Targeted Victory's email marketing programs, helping to advance Targeted Victory's position as the market leader in online fundraisingDevelop strategies and tactics to increase the performance of Targeted Victory email productsPartner with ESP and data vendors to expand the effectiveness of Targeted Victory email effortsPartner with internal stakeholders to develop and advance email marketing effectivenessAnalyze, optimize, and report on key fundraising and email marketing metricsCreate the structure and processes necessary to manage email operations and projected growthEnsure teams have the tools and training needed to execute on new email tacticsBe a strong collaborator and partner with product teams, client teams, and other departmentsFunction as a strategy partner and doer, provide leadership and insights, support strategic objectives, and be a hands-on member of the teamPosition Requirements:Bachelor's degree in Marketing or equivalent work experience in a related field5+ years of experience leading email marketing teams, ideally within the political industryProven ability to optimize across a variety of digital advertising channels and manage the implementation of tacticsSignificant experience managing others and driving / aligning teams to strategyDemonstrated ability to scale and improve programs, optimize efforts, and drive outcomesDemonstrated enthusiasm for building productive relationships with key stakeholders and leadershipAdvanced analytical and reporting skills, with the ability to deliver on return on advertising spend (ROAS) metricsExcellent communication skills with the ability to simplify complex topics into clear and easily understandable messages

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