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Associate Manager, Email & SMS Marketing

Employer
Bluemercury
Location
Bethesda, MD
Closing date
Jul 8, 2022
The Associate Email Marketing Manager will be responsible for the accurate and timely execution of email, affiliate, and other digital marketing campaigns through managing the process, the assets, distribution list, email build, and deploy. This position will provide subject matter expertise and leadership to ensure programs and initiatives are well planned, well communicated, and well-executed. The Associate Email Marketing Manager will work directly with the Marketing team, Marketing Analytics, cross-functional partners, senior management, and external vendors to develop and execute the email strategy and communication plan from strategic ideation through execution and analysis.ResponsibilitiesA' . Development of email calendar and strategyA' . Coordinate detailed process steps to execute emails and manage adjustments as may become necessary due to product availabilityA' . Ensure all creative assets required to execute emails are available in a timely mannerA' . Utilize ESP to build, test and deploy email campaignsA' . Set up audience segments in email systemA' . Set up A/B tests in email system and report on findingsA' . Program, perform quality assurance, and deploy emailsA' . Monitor email campaign deliverability, ensuring high inbox success ratesA' . Build prospecting program to gain new customers and grow email list sizeA' . Manage and execute triggered-based email contact strategiesA' . Support omni-channel CRM plan across all touchpointsA' . Work with the Digital Analyst on best daily, weekly, monthly analytics for reporting and optimization to provide actionable insights to the Digital Marketing teamA' . Work with Digital Marketing Managers, Directors and VPs to execute on a successful digital marketing strategyA' . Maintain and meet frequently with Marketing - COOP Team, Creative Team, and Proprietary Brand Team in order to develop and execute various marketing strategies via email channel RequirementsA' . Bachelor's degree in Marketing or related fieldA' . Experience with an enterprise level email platform; experience with Listrak and Moveable Ink is a plusA' . Minimum 2 plus years' experience in email marketing and/or project managementA' . Proven proficiency in managing customer-driven experiences, strategies, and programs from concept through implementation and optimizing thereafterA' . Understanding of retail E-Commerce landscapeA' . Experience in beauty industry is a plusA' . Highly analytical, strong organizational and verbal communication skillsA' . Strong knowledge of Microsoft Office Suite (especially Excel and Power Point) and the ability to quickly learn internal systems, processes and additional software/web-based applicationsA' . Proven ability to function well in a collaborative environmentA' . Strong aptitude to work within deadlines, both independently and as part of a teamA' . Strong attention to detailA' . Strong relationship and communication skillsA' . Self-motivated, resourceful with a creative mindsetBluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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