Market Development Manager, Composites (Remote)

The Lubrizol Corporation
Columbia, MD
Jul 01, 2022
Jul 12, 2022
Full Time
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company serving customers in more than 100 countries. We own and operate manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Through our global sales and manufacturing networks, we are able to deliver the products and services our customers need, where and when they need them.Summary Of ResponsibilitiesThe Market Development Manager is responsible for the development of new business revenues and opportunity identification in the strategic focus Composites market segment of Performance Coatings. As part of this role, they will be responsible for cooperating with the Sales and Technical teams to deliver the business growth targets in this segment. They will identify commercial targets and define tactics and value proposition tools to communicate/ convert to sales with the customer.They will identify and work with external customers including channel partners in order to identify value added opportunities. Subsequently and in conjunction with the Global Marketing manager and technical teams, they will propose innovation projects to drive growth in the Composites market.They will have some responsibility to identify growth opportunities by M&A and alliances and will be potentially involved in M&A projects within his/her market segment. The role brings technical expertise and market-based application knowledge to be leveraged potentially throughout the business internally as well as towards the market.Accountabilities will include helping to assess market potentials, marketing strategies, product placement and positioning strategies and campaigns and leadership of specific initiatives that will result in sustained profitable growth and conversion to financial results in-line with short and long-term targets.Essential Job FunctionsShare and educate across PCG a deeper market understanding of Composites market and sub-segments within PCG as well as a thorough understanding of technology, formulations, applications, and performance requirements in this areaSupport efforts to analyze market trends and make recommendations concerning product strategyThrough their already established networks and customer contacts, identify trends and unmet needs.Launch new products, gain early market acceptance, and accelerate penetration.Define and refine key strategic customers and establish strong collaborative relationshipsExpand Lubrizol's basis for differentiation and competitive advantage in Composites and define how best to demonstrate thisIn conjunction with Global Marketing and Technical, write innovation projects to address unmet needs around new products, formulations and/or applications to provide solutions valued by customersMaintain opportunity database to manage execution of key opportunities and projectsWork closely with technical teams to meet pipeline project milestonesIn conjunction with Global Marketing manager and Technical team, develop selling cases to communicate value proposition of projects and products with customersSupport the Marketing and Marketing Communications manager in preparation of promotional and technical material for the Composites market (brochures, digital marketing tools, technical articles, presentations, etc.)Identify gaps in our current capabilities and with Marketing and Technical, develop action plans to address them. Skills, Qualifications, Experience, Special Physical RequirementsBachelor's degree in business, marketing, chemistry, or engineering.KEY : Well established experience and knowledge of the Composites market segment, including both knowledge of value chain; customers, end users and suppliers, AND technical requirements and performance benefits of additives and raw materials used in different manufacturing processesExperience of sales, marketing or technical management in the Composites industry; including:Value chain analysis, customer needs analysis, definition of value proposition, marketing positioning, and a track record of success.Demonstrated success at developing and implementing effective business strategies.Successfully demonstrates B2B market development & market research/analysis capability.Experience in developing product value propositions and market plans.Experience with international markets.Ability to travel domestically and internationally

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