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Digital Marketing Strategist and Designer

Employer
uPerform
Location
Elkridge, MD
Closing date
Jul 12, 2022
The Marketing team at uPerform is building a brand that is transforming the way IT training and ongoing support are conducted and delivered in healthcare. We'd love for you to be a part of our growing organization. uPerform is making a significant impact in the Healthcare market and we want to maximize brand awareness and lead generation in the channel. uPerform seeks a motivated, energetic, and self-directed marketing professional with solid business discipline, substantial graphic design experience, and strong social media marketing abilities. As our Digital Marketing Strategist and Designer, you will play a fundamental role in assisting with the strategy and execution of our marketing objectives. You must be comfortable managing multiple projects concurrently, collaborating with internal and external stakeholders, and creating and delivering content across mixed media including the web, social media, web advertisements, email campaigns, and more iterations of our efforts. Essential duties and responsibilities: Conceptualize, design, and implement brand collateral and web materials, including graphics, ads, brochures, email messaging, infographics, tradeshow graphics, video, and other promotional materials, ensuring all activities accurately reflect the uPerform brandManage and expand target audience engagement across the website and social media platformsCreate content topics and creative campaigns to reach target audiences, implementing effective hashtags and keywords for social media and digital advertisingDevelop and manage social media calendar and posting scheduleLead website SEO strategy and executionAnalyze data and KPIs to report on actionable insights and recommendations to optimize resultsCollaborate with marketing team to amplify all communications, including press releases, events, client success stories, and product releasesWrite, edit, and proofread marketing copyAssist industry event and tradeshow strategy and executionEducation, experience, and desired skills: Bachelor's degree in a related field, such as Marketing, Digital Media, Business, or Communications2-3 years of digital marketing experience for a software companyExperience in the healthcare industry preferred1-3 years of experience with website SEO 1-2 years of graphic design experience1-2 years of social media marketing experience including LinkedIn, YouTube, Facebook, TwitterExperience with Adobe Creative Cloud Suite, and digital advertising platforms, including LinkedIn Campaign Manager, Google Ads, Hootsuite, and other tools, including Microsoft Suite, Google Analytics, and WordPressHigh level of motivation, self-starter, attention to detail, and strong organizational skillsExcellent verbal and written communication skillsAble to effectively manage changing priorities and excels in a fast-moving, dynamic environmentCapacity to manage multiple projects simultaneouslyAbility to establish and maintain effective working relationships with diverse groups and cross-functional teamsLocation: uPerform Headquarters located in Elkridge, Maryland. Temporary hybrid work allowed due to COVID-19. In-office schedule required on Tuesday and Wednesday.

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