Head of Sales Marketing (Fully remote)DescriptionOur client is seeking a Head of Sales Marketing to support our growing sales team. This is an opportunity to be a major player in driving the continued exponential growth through designing and executing successful demand generation strategies.The ideal candidate should be both a team leader as well as someone who is willing to dig into the details and personally drive the work forward. They need to possess a unique blend of strategic thinking, broad demand gen know-how, results orientation, and customer obsession. They must enjoy striving for continuous improvements, delivering against increasing goals, collaborating in a team environment, and coaching and mentoring others.You will be vital in filling the top of the funnel, driving pipeline velocity and quality, converting quality borrower leads through flawless execution against key real estate loan product offerings, and building repeatable demand generation processes - all with the express intent to deliver well-qualified leads to our Sales team.Our client is a remote-friendly, hyper-growth, wealthtech company based out of Atlanta. We value vulnerable high-quality/low-ego collaboration. If that sounds good to you, join us!RequirementsTHIS JOB MIGHT BE FOR YOU IF:You have excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiencesYou have experience with an Enterprise Marketing Automation Tool (HubSpot preferred)You have excellent analytical skills with the ability to think strategically as well as implement tacticallyYou have a proven record of supporting sales to meet or exceed pipeline and closing targetsYou are highly proficient at marketing strategy development, including data-driven opportunity assessment, scoring, and prioritizationYou have demonstrable experience developing and implementing demand-generating strategies, planning and evaluating new revenue growth opportunitiesa Day In The LifeOversee the sales demand generation function by managing automation tools, processes, and CRM integrationsDevelop and implement multifaceted lead generation and nurturing campaigns with unique content/data specific to individual prospects to efficiently build the sales pipelineMeasure and report on all sales marketing efforts, including list generation/quality; messaging, design, and creative testing; and LTV by target segmentsWork with the Director of Originations to set SLAs and KPIs for the sales team and provide insights that improve efficiencies and optimize inbound and outbound demand gen effortsWork with the Director of Brand & Marketing Communication and the Head of Creative to develop relevant sales collateral, landing pages, email, and other sales materialsParticipate in our overall sales and marketing go-to-market strategyYOUR EXPERIENCE + A FEW NICE TO HAVES:5+ years of supporting sales to meet or exceed pipeline and closing targets with a service-oriented mindset5+ years of marketing experience including digital, experiential, content, and demand generationExtensive experience with Salesforce and Hubspot Sales Module requiredExperience with email and marketing automation tools, sales enablement tools, Google Analytics, and landing page optimization is a plusKnowledge of residential Real Estate and/or Hard Money Lending is a plus/jobsA Human Approach to StaffingOur Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment which is free of harassment, discrimination, or retaliation because of sex, gender, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.