Sr. Manager, Paid Media (NYC or Bethesda, MD)
Posting Date Jun 07, 2022Job Number 22088372Job Category Sales & MarketingLocation Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAPBrand CorporateSchedule Full-TimeRelocation? NPosition Type ManagementLocated Remotely? NMarriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?JOB SUMMARYThe Senior Manager, Paid Media will help lead the strategic planning, activation, and optimization of Marriott's paid media efforts in US & Canada. The position will deliver holistic paid media strategies across brand, portfolio and loyalty marketing and support key initiatives for US & Canada business priorities, including Loyalty promotions and messaging, Partnership media opportunities, and brand activations. This role will drive Integrated Media initiatives for awareness and revenue driving efforts at the portfolio, brand and regional levels partnering closely with the Brand, Loyalty and Portfolio Marketing teams. This role will oversee and support tactical activation across media planning, budget allocation, creative development, tracking, measurement, and reporting being a champion for applying a performance mindset and constant optimization to all integrated media efforts.This role can be based in Bethesda, MD or New York, NY office locations.CANDIDATE PROFILEEducation and Experience Preferred 6+ years' experience in paid media and online marketing, demonstrating progressive career growth and a pattern of exceptional performance AND 4-year degree from an accredited university in Marketing or related major Strong knowledge of digital paid media strategies - Paid Search, Programmatic Display, Paid Social Familiarity with Ad Tech, dynamic creative vendors and DMPs Knowledge of digital streaming landscape - including OTT, Connected TV, IFE Knowledge of traditional media landscape - including Print, OOH, TV Proven media activation experience from planning, creative development by channel, campaign set up, reporting and optimization Strong analytical skills for analysis of campaign performance and optimization opportunities Proven ability to manage and work with cross-functional teams across internal teams and agency partners Strong desire to "push the envelope", test new concepts, and be a change agent Knowledge of digital measurement, tracking methods, and analysis Travel and/or retail experience a plusCORE WORK ACTIVITIES Work hand in hand with the Sr. Director, Integrated Media & US/Canada Optimization and partner closely with the Brand, Loyalty & Portfolio Marketing teams to create and deploy customer centric strategies and media programs that connect branding, consideration, demand generation, and loyalty efforts. Partner closely with media agency and creative teams/agencies to manage and prioritize campaign activation and performance, finding ways to improve returns and test emerging opportunities. Support test design structure, integration and analysis to always be learning and improving campaign performance Champion performance mindset and media optimization with focus on US & Canada performance Lead change efforts to enable greater accountability and performance across multiple business KPIs Harmonize strategies across portfolio, brand and loyalty marketing initiatives specific to US/Canada across multiple channels - paid and owned Provide reporting, critique and recommendations on key projects and campaigns, aligning to key business KPIs and outcomes.Managing Projects and Priorities Pursue always-on demand generation and marketing efforts to drive incremental value to the portfolio, need destinations and individual hotels. Partner with brand teams on brand specific paid media initiatives (ranges from upper funnel content and awareness initiatives to lower funnel revenue driving efforts) Partner with agencies and technology providers to maximize effectiveness through continual optimization and drive innovation for industry-first solutions. Partner with creative teams and agencies to produce effective ad formats for media activations across multiple channels (digital and traditional) and manage creative tracker Work cross-functionally with Measurement/Analytics team to track and communicate business trends and KPIs performance to goal while identifying optimization opportunities. Review holistic paid media reporting and coordinate sharing with stakeholders throughout Portfolio, Brand, Loyalty and US/Canada teams. Identify areas of opportunity for improving existing reporting formats and deliverables to key stakeholders. Partner with digital marketing on 1st party audience creation and activation to increase targeting effectiveness Work with appropriate field marketing stakeholders to help "pull through" digital programs, as needed.Managing Responsibilities with Stakeholders Develops and maintains effective relationships with both internal and external stakeholders. Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives. Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback. Engages leadership to develop and execute action plans to address gaps. Become an indispensable team member through deep subject matter expertise, a focus to continually improve, and a strong partnership approach. Partner closely with Marketing teams across Brand, Loyalty & Portfolio, and US/Canada teams to ensure all efforts remain on strategy Proactively share best practices to advance creative improvements to maximize effectiveness Regularly develop and deliver updates to key stakeholders through in-person presentations, conference calls, and written communications.MANAGEMENT COMPETENCIESLeadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.Managing Execution Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Strategy Execution - Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.Building Relationships Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company's service standards. Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.Generating Talent and Organizational Capability Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges. Manage paid media execution either at agency or client direct Manage creative development and campaign activation Strong understanding of paid media tactics and channels (eg display, social, native, online video, mobile, OTT, Connected TV, Print, TV) and how they fit within a broader marketing mix and customer engagement plan Knowledge of Ad-Tech/Mar-Tech and Dynamic Creative technology Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (eg, personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences. Reading Comprehension - Understands written sentences and paragraphs in work related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience.This position requires proof of full vaccination against COVID-19 prior to the first date of employment, subject to applicable law. If you are offered employment, this requirement must be met by your date of hire, unless a reasonable accommodation request is received and approved.Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.