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Associate Director, Marketing

Employer
Chewy, Inc.
Location
Washington, DC
Closing date
Jul 7, 2022
Our Opportunity: Chewy is looking for a consumer-centric, well-rounded Associate Director, Marketing to lead one of our Healthcare Marketing teams Dania Beach, FL, Boston, MA or Bellevue (Seattle), WA. We have very ambitious plans for this rapidly growing business and are looking for an experienced Marketing leader and builder. The Associate Director, Healthcare Marketing will work on the brand experience, marketing and traffic strategy for a rapidly growing customer segment. The person in this role will own the business growth strategy, product positioning, lifecycle marketing for our Healthcare product, and continuously assess new ways to innovate in this exciting and fast-growing space. This is a team leader role in a high-paced environment so clear and effective leadership is critical coupled with superior relationship building skills. This is a unique opportunity to work in a start-up like fashion but for an existing and loveable brand requiring scrappy, action-biased, self-starter leader who is excited about the pet & Healthcare opportunities. What You'll Do: Be a thought leader with a vision to launch a new e-commerce business and establishing a Marketing function in support of it Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, go to market plans, execution, measurement, marketing mix and reporting) that drive goals & key performance indicators Collaborate with Chewy brand marketing teams and channel owners (Email, Digital, Social, Content etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all channels Design and execute marketing frameworks, analyze results, and implement scalable campaigns Work closely with category managers to build out quarterly marketing plans based product development and annual goals Build processes to ensure smooth execution across functions within the Healthcare business unit and Chewy brand marketing Work with internal creative teams and external vendors to develop assets from concepts through execution across a broad range of tactics Lead a team in planning, strategizing and executing marketing campaigns while building superior relationships with internal stakeholders What You'll Need: 10+ years in digital marketing role at an eCommerce, Retail or Healthcare verticals At least 5 years in people management and/or leading matrixed marketing teams Demonstrated ability to manage cross-functional projects and processes with multiple stakeholders Customer-first mindset and passion for delivering the best end-to-end experience. Must have attention to detail and possess critical thinking and quantitative skills Strong verbal and written communication skills, project management skills and client-facing experience preferred Comfortable in a fast paced, self-starter environment Proven track record of providing thought leadership across marketing functions, in support of a brand or a product, and translating those into measurable results Bachelor's degree, MBA preferred Travel may be required Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, or you require a religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Chewy, please contact HR@chewy.com. To access Chewy's Privacy Policy, which contains information regarding information collected from job applicants and how we use it, please click here: https://www.chewy.com/app/content/privacy).

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