Product Marketing Manager

Location
Remote (United States), Remote (United States)
Posted
Jul 02, 2022
Closes
Jul 31, 2022
Ref
4376601
Function
IT
Hours
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

We're looking for a talented Product Marketing Manager to help drive the GTM for Appian low-code development, the core of the Appian platform. The ideal candidate will have a great understanding and experience with low-code solutions and be able to translate that experience into value-based messaging and content.

To be successful in this role, you need to:
  • Develop an innovative GTM strategy centered on Appian low-code development including positioning, messaging, and competitive differentiation
  • Develop internal and external content and collateral mapped to the full buyers' journey that promotes Appian low-code development
  • Strategize, plan, and execute product launches
  • Work closely with other Product Marketing Managers to align and collaborate on cross-platform messaging and content
  • Work collaboratively with Digital Marketing to drive campaigns, social, and SEO initiatives to achieve product's business objectives
  • Align closely with Engineering and Product Management to become an expert in the Appian product and platform
  • Collaborate with Product Managers & Sales Enablement to develop collateral and train Sales on messaging, positioning, and product capabilities
  • Engage closely with Sales to more deeply understand their needs and challenges
  • Represent Appian at industry and online events
  • Engage frequently with customers and prospects to maintain a deep understanding of their needs and challenges
  • Stay current on the competitive landscape

Basic Qualifications:
  • 3+ years in Product Marketing (experience with Appian a plus)
  • Strong understanding and experience with low-code development including the difference between low-code and high-code solutions.
  • Successful experience collaborating with Product Management and Sales
  • Ability to create content aligned to the needs of buyers with a focus on target personas
  • Be an initiative driver, operating with professional maturity, accountability and minimal supervision
  • Excellent written and oral communication skills, including presentation and facilitation skills
  • BA/BS

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.

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