Senior Industry Marketing Manager- Financial Services

Remote (United States), Remote (United States)
Jul 01, 2022
Jul 31, 2022
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

Appian is actively seeking an Industry Marketer to help drive marketing strategy and execution for our Financial Services industry. This individual will partner with our Director of Financial Services Marketing and a team of Financial Services subject matter experts to define a compelling and differentiated story that answers the question "Why Appian, Why Now?" for Financial Services and its sub-verticals (Banking, Capital Markets, and Private Equity); create supporting content to help drive awareness and demand, and to enable Sales; and, partner with demand generation teams to define programs and tactics that drive pipeline and deliver high-quality leads to the Sales organization.

This role can be remote based in NYC, Boston or at HQ in McLean, VA.

To be successful in this role, you need:
  • An understanding of customer needs within the Financial Services market-especially Banking, Capital Markets, and Private Equity-including industry trends, the buying process, and industry-specific buyer & user personas
  • A partnership approach with our Financial Services subject matter experts to create content that articulates the unique value Appian delivers throughout the buyer journey
  • Passion and creativity to help define tactics for generating B2B awareness and demand campaigns resulting in high-quality leads for the Sales team
  • Close collaboration with Demand Generation, Digital Marketing, Events, Field and Partner Marketing teams on the execution of programs with measurement and goals
  • Experience supporting successful solution launch and sales enablement efforts by creating positioning/messaging documents, sales presentations, solution briefs, and other product collateral

Some of the tools and resources we will equip you with include:
  • We'll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe.
  • Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.

Basic qualifications:
  • BA/BS degree or equivalent in a relevant discipline
  • 7-10 years of B2B marketing experience in high-tech / Software-as-a-Service (SaaS) environments; prior Financial Services marketing software experience required, with a deep understanding of Capital Markets, Banking and Private Equity markets.
  • A proven ability to produce creative, memorable and highly engaging content in support of inbound and outbound marketing activities, and sales enablement
  • A proven track record of developing strategies and tactics to drive awareness and demand within specific target buyer segments or verticals
  • Demonstrated ability to work across functions, be a team player and thrive in a highly collaborative and matrixed environment
  • Excellent project management skills
  • Experience with related technologies, including business process management (BPM), robotic process automation (RPA), artificial intelligence (AI), case management, CRM, Platform-as-a-Service (PaaS), enterprise mobile, a plus

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.