Research Manager

Employer
AARP
Location
New York, New York
Posted
Jul 01, 2022
Closes
Jul 21, 2022
Ref
2158
Industry
Research
Hours
Full Time
Overview

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

Responsibilities

  • Manage daily sales staff requests using syndicated, secondary and proprietary research
  • Identify and communicate AARP Media Solutions' competitive advantage for agency/client requests, proposals, PR and promotional efforts
  • Strategically leverage a variety of research sources to help create audience profiles, category-specific sell sheets and general presentations, and AMS property presentations
  • Provide strategic, research-based information to provide a rationale for advertising proposals and support a reason to buy
  • Support marketing leads in category analysis/prospecting for sales development efforts for print and digital platforms and products
  • Work with Sr. Director and Associate Director, Insights on special projects

Qualifications

  • BA/BS required
  • 6+ years exp in media sales research (print and digital) including exp with syndicated data resources (eg: MRI-Simmons; MARS; Starch)
  • Proficiency in MS office (Word, Excel and PP)
  • Strong written and oral communication skills
  • Primary research would be a plus
  • Agency experience a plus

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.