Communications Analyst

Employer
AARP
Location
Washington, DC
Posted
Jul 31, 2022
Closes
Aug 02, 2022
Ref
2285
Industry
Nonprofit
Hours
Full Time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.

AARP's Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP's social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.

The Communication Analyst participates in the development and dissemination of communications to attract and engage targeted audiences, with the objective of enhancing awareness and influencing change; participates in the implementation of communication projects and ensures content aligns with the enterprise brand strategy and brand architecture. Also, collects and analyzes data to measure communication campaign effectiveness for return-on-investment.

Responsibilities

  • Participates in the planning and implementation of projects to support communications initiatives across business units. Monitors and measures the effectiveness of communications strategies and tactics, making adjustments as needed.
  • Develops and distributes communications content (e.g. press content, web, digital, social and advertising) in support of integrated communications campaigns.
  • Collaborates with colleagues across the enterprise to develop and implement communications strategies and tactics in support of business unit goals.
  • Develops, distributes, and manages internal communication content and tools.
  • Creates and manages e-mail distribution lists, online blogs/communities, and internal social media tools.
  • Implements and manages tools/software for internal communication, collaboration, and knowledge sharing/management. Provides channels for employee feedback and response from leaders, including e-mails, newsletters, and intranet content, etc.

Qualifications

  • Bachelor's in business management, business administration or related field.
  • Minimum of 3 years related experience in the areas of business analysis, marketing analysis, consulting, or other management reporting field.
  • Ability to analyze and evaluate data and trends, use data to tell stories.
  • Strong communications skills, including clear and concise writing and presentation for executives, and translation of data and trends into understandable insights and stories.
  • Must be adept with Sprinkler, Excel, PowerPoint, and databases.
  • This is an in-office position and the ability to work effectively surrounded by moderate noise is required.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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