Market Research Manager

Washington, DC
Sep 28, 2022
Oct 04, 2022
Full Time

AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

As the Market Research Manager in the Data Strategy and Analystics team within the Marketing department, you will be responsible for conceptualizing, developing, and conducting primary and secondary research to develop insights that shape various departmental objectives. In addition, the Market Research Manager will evaluate programs and business priorities to identify improvements and measure outcomes. You will collaborate with management to identify opportunities to streamline consumer insights processes and develop new procedures that support the business unit/department. In addition, you will lead and collaborate on the development of a research agenda to address the critical questions or provide key data required to support organizational priorities.


  • Advises stakeholders on research, including conceptualization, recommendations for research methodology, and recommendations for action from research findings. Manages relationships and represents Association's/ASI's research to external audiences.
  • Collaborates and synthesizes a complex array of data into clear, actionable insights. Develops and manages the overall research plan for the portfolio of work including specific project work plans, project budgets, requests for proposals, vendor selection and management of vendor work. Oversees the work of staff assigned to projects.
  • Conceptualizes and designs complex research projects and maximizes the value of research. Oversees vendors or supervises other staff who implement the data collection plan.
  • Determines strategies for data analysis. Conducts and/or supervises data analyses including bivariate analysis, multivariate analysis, and other complex statistical techniques as required. Advises other research staff on statistical and data analytic issues.
  • Communicates research findings, and determines methods to communicate research results in a clear, impactful manner (i.e. data visualization and graphics).
  • Serves as an expert resource and is often responsible for work with high visibility and critical outcomes. Plays a leadership role in managing knowledge resources. Stays abreast of key news, policies, and consumer trends.
  • Coaches staff, participates in redesigning workflow and systems, and provides peer review and technical assistance.


  • Master's Degree required in social/behavioral sciences, marketing research or a related discipline and 5+ years of progressively more responsible professional experience, including research project leadership, with an emphasis on applied research in area such as survey research, evaluation research, market research, communications research, or demographics. Requires highly technical knowledge of applied research methodologies and issues; strong data analysis and statistical skills.
  • Must have in-depth understanding of advanced quantitative research methodologies (Conjoint, Cluster, Factor, TURF, Multivariates, Significance Testing, Sample weighting, etc.).
  • Must have a strong understanding of relational databases as well as merging datasets.
  • Must be proficient in SPSS and must be highly proficient in developing PowerPoint presentations/documents.
  • Must have clear and effective oral and written communication skills.
  • Must be able to create in-depth analytical conclusions from results collected and link those findings with the strategic direction and goals of the organization.
  • Must be able to work in a fast-paced environment, build consensus with peers and management, market ideas and influence decision-making among key stakeholders.
  • In-office/open office environment with the ability to work effectively surrounded by moderate noise.

Flexible Work Arrangement (FWA)

AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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