Assistant Director, Fan Engagement

Fairfax, VA
Commensurate with education and experience
Jun 29, 2022
Aug 23, 2022
Full Time
Assistant Director, Fan EngagementThe George Mason University, Intercollegiate Athletic Department, a NCAA Division I institution and member of the Atlantic 10 Conference, is seeking qualified applicants for the Assistant Director, Fan Engagement position. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.About the Position:The Assistant Director of Fan Engagement is responsible for developing and executing marketing, campus engagement, and promotional plans to increase fan and student attendance and engagement on game days for George Mason Intercollegiate Athletics. This position will work collaboratively with the Director of Marketing, department and University colleagues on strategic marketing initiatives to increase ticket sales and enhance the game day experience.Responsibilities: Fan EngagementDevelop and implement fan engagement outreach plans for all 22 sports to drive participation and attendance.Marketing and Social MediaWork with Director of Marketing on content creation and promoting Mason Athletics social media accounts.Game Day Staffing and ExecutionWork with Director of Marketing to hire, train, manage, and direct game day interns/staff and marketing intern positions.Other duties as assigned.Required Qualifications:Bachelor's degree in Sport Management, Marketing, Business, or Communications, or an equivalent combination of education and experience;Demonstrated experience in the sports and entertainment industry creating an engaging fan/audience experience;Experience creating effective marketing and social media campaigns;Ability to develop and maintain professional relationships with internal and external constituents;Effective verbal and written communicator; andAbility to work evenings and weekends.Preferred Qualifications:Experience in collegiate or professional sports;Experience with Adobe creative suite and graphic design skills; andBasic knowledge of NCAA rules as they pertain to assigned job duties.

For full consideration, applicants must apply for position number FA231zat; complete and submit the online application; and upload a cover letter, resume, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!George Mason University, Where Innovation is Tradition."

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