Manager, Digital Advertising Operations

Job Description

The Digital Advertising Operations (AdOps) team at The Washington Post has two distinct missions. The first is to be subject matter experts in the processes and systems required for ad delivery. The second is the successful delivery of those ads for revenue recognition. AdOps is responsible for ad trafficking in proprietary and 3rd party systems. As a result, we interact with multiple teams across editorial and commercial with a depth of knowledge on the digital advertising ecosystem. We are looking for a seasoned Manager, Digital Advertising Operations to lead a team of AdOps specialists tasked with building and trafficking custom creatives and testing/validating new initiatives. This leader will help define and advocate the standards for the team. Successful candidates have a strong understanding of the complexities of digital ad ops. This role reports into the Director, Digital Advertising Operations.

Motivation

• You are a strong manager who can set clear team goals, manage performance, resolve issues, properly allocate resources, and bridge gaps in knowledge, processes, and skillsets
• You are motivated by building a diverse and inclusive team and seeing them succeed and learn
• You believe in a "roll up your sleeves and get your hands dirty" hands-on approach
• You are a QA master with keen attention to detail catching mistakes pre-deployment before they become costly errors
• You are a technically savvy critical thinker who enjoys problem-solving
• You are highly collaborative and can expertly manage multiple tasks with overlapping deadlines
• You are comfortable with shifting priorities
• You have a solid understanding of business needs and technical capabilities and can translate that knowledge into plain terms

Responsibilities

• Guide the development of the AdOps & QA Specialists by providing opportunities that challenge and grow the team's breadth and depth of ad technology knowledge and capabilities
• Identify solutions to simplify tasks, improve speed, and increase efficiency across the team by analyzing productivity data to inform decisions
• Operationalize evergreen and sponsorship opportunities for ease of packaging and execution by educating stakeholders on operational insights needed for successful ad delivery across multiple platforms
• Involve the ad ops team in testing new site projects and integrations by attending engineering and product roadmap meetings, developing, and leading testing plans around updates, and documenting any procedural or policy changes that result from implementations
• Collaborate with Product Marketing, Editorial, Pricing, Account Management and Product on cross-functional tasks to execute revenue generating programs/products

• Evangelize documentation for cross-departmental use by keeping reference materials up to date.
• Maximize the value of external tools and systems by managing the relationships with various ad tech providers (IAS, GAM, etc.)

Qualifications

• Bachelor's degree
• 8+ years of digital experience
• 3+ years of managerial experience - leading and managing direct reports
• Expert knowledge of Google Ad Manager and DCM
• Experience trafficking digital ads across web, app, video, audio, newsletter, and programmatic environments
• Experience building custom ads using raw assets
• Highly organized
• Strong communicator interacting with various levels of management
• Vendor management experience
• Knowledge of Jira, Asana, or similar project management/ticketing systems

#LI-Hybrid

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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