Account-Based Marketing Program Manager

McLean, Virginia
Jun 26, 2022
Jul 13, 2022
Full Time
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it's more than an empty promise. It's what we do.

This position will work closely with key stakeholders in sales and marketing to develop, implement, and manage effective personalization programs that meet the growth objectives of the business with a strong emphasis on driving pipeline generation from a top target account list and accelerating existing opportunities. This role will report to the Senior Director of the Account-Based Marketing Center of Excellence (ABM CoE).

To be successful in this role, you will:
  • Work closely with sales and other marketing functions to to define, prioritize, implement, and refine a menu of available personalization services
  • Take an agile approach to managing marketing programs to support changing priorties based on continually evolving customer and prospect needs
  • Build, rollout, and refine scalable processes for personalization service requests from the field and ABM managers and engage other marketing functions or service providers to action requests
  • Ensure on-time, on-budget delivery of requests for ABM programs and personalization services while maintaining a high degree of quality work.
  • Research, implement, and launch new and innovative ABM technology and 3rd party services in collaboration with key stakeholders that drive scalability, accelerated delivery, and up level personalization services
  • Measure and report on results of ABM marketing programs, campaigns, and services
  • Evangelize and support enablement efforts for new programs and services offered by the ABM CoE to drive adoption

Some of the tools and resources we will equip with you include:
  • Within your first few weeks of joining us, you will attend multi-day orientation and sales fast-start programs to provide a strong foundation of Appian core values, technology, messaging, available tools, and processes
  • A tailored online Appian University plan to build the knowledge foundation established during the live onboarding programs
  • Introductions to stakeholders within the business that will help you better understand and prioritize programs
  • Mentorship and support from team members in the ABM Center of Excellence and the broader marketing team to accelerate success
  • Project Management and other technology to support scale and acceleration of programs

Basic qualifications:
  • 3-5 years Marketing experience, ideally within an Enterprise Software environment
  • Bachelor's degree or equivalent experience required
  • Project management experience, preferred

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we're focused on lasting positive change.

Join us.

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