Senior Specialist, Lifecycle Marketing

Washington, DC
Aug 03, 2022
Sep 11, 2022
Full Time
Job Description

The Sr. Specialist, Lifecycle Marketing will play a critical role in the growth of The Post's digital subscription business, by supporting expanded efforts to engage, retain and upsell subscribers. In this role, you will lead digital marketing campaigns that deepen loyalty, prevent cancellation and promote upsell among existing subscribers. You will be part of The Post's digital subscription marketing team and will have the opportunity to work alongside our product, finance, and subscriber acquisition teams during a period of rapid growth.

  • Create impactful email campaigns targeting current subscribers, with a focus on upselling and promoting premium features. Own campaigns from start to finish-developing creative, segmenting lists, and reporting impact to both volume and revenue.
  • Test and improve on-site flows for subscription upsell -working closely with The Post's digital product development team. Promote specific offers through both organic and ad-served placements across the site.
  • Expand upsell-related communications to subscribers across mobile apps and social media platforms-including Apple/iOS, Google/Android, Facebook/Instagram, and Twitter-through both paid advertising campaigns and organic messaging.
  • Collaborate with product teams to implement organic solutions for engaging subscribers wherever they interact with The Post.
  • Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post's site, emails, and apps, as well as in paid campaigns.
  • Monitors campaigns and supports and/or develops reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Report on test results by synthesizing data from finance, analytics, and product teams.
  • Assist with partnership initiatives when subscriber messaging is required.

  • 4-5+ years of professional experience in digital media, marketing, or eCommerce is required. Specific experience with subscription-based business models and/or direct response digital marketing is preferred.
  • Proficiency in using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?