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Senior Specialist, Lifecycle Marketing

Employer
The Washington Post
Location
Washington, DC
Closing date
Sep 11, 2022

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Industry
Media / Journalism / Advertising
Function
Marketing and Public Relations, Sales
Hours
Full Time
Career Level
Experienced (Non-Manager)
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Job Details

Job Description

The Sr. Specialist, Lifecycle Marketing will play a critical role in the growth of The Post's digital subscription business, by supporting expanded efforts to engage, retain and upsell subscribers. In this role, you will lead digital marketing campaigns that deepen loyalty, prevent cancellation and promote upsell among existing subscribers. You will be part of The Post's digital subscription marketing team and will have the opportunity to work alongside our product, finance, and subscriber acquisition teams during a period of rapid growth.



Responsibilities
  • Create impactful email campaigns targeting current subscribers, with a focus on upselling and promoting premium features. Own campaigns from start to finish-developing creative, segmenting lists, and reporting impact to both volume and revenue.
  • Test and improve on-site flows for subscription upsell -working closely with The Post's digital product development team. Promote specific offers through both organic and ad-served placements across the site.
  • Expand upsell-related communications to subscribers across mobile apps and social media platforms-including Apple/iOS, Google/Android, Facebook/Instagram, and Twitter-through both paid advertising campaigns and organic messaging.
  • Collaborate with product teams to implement organic solutions for engaging subscribers wherever they interact with The Post.
  • Support A/B tests of segmentation tactics, design choices, and pricing strategies across The Post's site, emails, and apps, as well as in paid campaigns.
  • Monitors campaigns and supports and/or develops reports, metrics, and analysis of marketing programs to demonstrate ROI and/or program effectiveness.
  • Report on test results by synthesizing data from finance, analytics, and product teams.
  • Assist with partnership initiatives when subscriber messaging is required.

Requirements
  • 4-5+ years of professional experience in digital media, marketing, or eCommerce is required. Specific experience with subscription-based business models and/or direct response digital marketing is preferred.
  • Proficiency in using digital analytics tools and Microsoft Excel to measure the impact of marketing campaigns, determine the outcomes of A/B tests, and identify performance trends.
  • #LIHYBRID


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

Company

Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!


Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program
 

Company info
Website
Location
1301 K Street, N.W.
 Washington
DC
20036
US
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