Principal Associate, Brand Manager (Dealer Engagement)

Employer
Capital One
Location
Plano, Texas
Posted
Jun 21, 2022
Closes
Jul 21, 2022
Ref
R141264
Function
Finance
Hours
Full Time
Plano 6 (31066), United States of America, Plano, Texas

Principal Associate, Brand Manager (Dealer Engagement)

Capital One Financial Services - Auto is seeking an innovative and data-driven Principal Marketing Associate to help lead product adoption and engagement marketing efforts for the Dealer Auto line of business. This associate will play a critical role in our channel marketing growth strategy, focused on deepening relationships and product entrenchment with customers and building a seamless, branded customer journey. This position will be responsible for creating marketing assets to optimize and increase usage of our products and policy and develop campaigns and sales enablement tools across multiple channels . This role requires a mix of channel marketing expertise, knowledge of our products, and understanding of marketing analytics and optimization. As a key member of the Dealer Marketing team, you will work closely with creative partners, execution teams, and business analysts and cross-functionally primarily between business operations, sales, legal, compliance, customer insights, product and business analytics. This highly visible role creates a powerful opportunity to take your leadership, marketing strategy, and brand skills to the next level.

RESPONSIBILITIES

Develop & execute brand strategies to support business goals & pod objectives.

● Build strong relationships with cross-functional teams to develop strategy, content, and tactics

● Create and execute strategies for increasing market share

● Coordinate development and delivery of creative assets for project deliverables, from creative brief through execution, utilizing internal processes and in coordination with dedicated creative teams.

● Determine & communicate project deliverables and timelines with appropriate team members and stakeholders.

● Serves as a liaison between the creative production team, client and account team.

● Translates and communicates business intent in a directive manner that the Creative team can act on, oversees the creation of any resulting requests and ultimately ensures that said business intent is correctly applied/maintained throughout the process.

● Own and guide all projects through the marketing process in a well managed way, adhering to tight timeframes, and managing through issues.

● Determine strategy success metrics & own the reporting of project performance metrics.

● Understand total business performance, identify new opportunities and adjust marketing / testing strategies.

● Influence internal decision makers and key stakeholders with formal recommendations and informal networking through excellent communication.

Basic Qualifications:
Bachelors Degree or military experience
• At least 5 years of experience in Fortune 500, CPG Marketing, consumer-driven
• At least 2 years of experience in Financial Services marketing or Auto marketing or Technology marketing
• At least 2 years of experience in Presentation and communication

Preferred Qualifications:

Masters Degree in Business, Marketing, Psychology, Communications or Finance

• 4 years of experience in Marketing agency - direct response marketing, brand marketing, product marketing, B2B marketing
• 5 years of experience in Research in brand and B2B marketing

At this time, Capital One will not sponsor a new applicant for employment authorization for this position



No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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