Salesforce Marketing Cloud: Email Marketing Manager (Remote)

Market Traders Institute
Columbia, MD
Jun 12, 2022
Jun 27, 2022
Full Time
OVERVIEWWe're looking for an experienced and dedicated email marketer and innovative thinker with deep knowledge of Salesforce Marketing Cloud (SFMC). In this role, you will work alongside the VP of Marketing, Director of Demand Generation, and others, serving as a strategic partner and leader within the marketing team and throughout the organization to head innovation that inspires change and develops new communications strategies. This role is responsible for helping research, design, develop, and analyze strategies and solutions to meet business needs. Expect to handle and attain partner and leadership relations and buy-in to ensure deliverables are on schedule.RESPONSIBILITIESA' Lead our Email Marketing & CRM strategy and implement high-impact initiatives across the customer lifecycle that accelerates customer growth, sales, and revenue generationResponsible for email marketing automation (eg, creating and segmenting lists, A/B and multivariate testing, and building, scheduling, and deploying campaigns) to drive conversions (eg, webinar registration and attendance, ecomm and micro sales) to achieve targetsLead data governance, ensuring all marketing data captured is in compliance with consumer privacy laws, eg, GDPR & CCPA, CAN-SPAM and other regulationsStay up to date and lead the strategy and execution of email deliverability (especially Gmail) and healthDefine and develop new tools, technologies and efficiencies to drive marketing initiativesProvide input on marketing technology roadmap for the organizationAnalyze business needs to figure out innovative solutions while supporting strategy and implementationThink strategically as a creative problem solver, while exercising strong communication of objectives, demonstration of collaboration, and success in team-building and mentoringEvaluate new relevant marketing technologies and add-on applications to improve and optimize Marketing/Sales performanceEvolve the existing architecture and software applications in various areas as needed.Independently identify and analyze risks/problems related to marketing technology and customer data, recommend solutions to senior leadershipSupport systems integrations between marketing & sales systems including but not limited to SFSC, SFMC, GoTo, CallFire and funnel building software, such as ClickFunnels.Define and report on key performance indicators for platform operations, system usage, and user adoption/efficiency/satisfactionCollect, prioritize, and partner with Platform Technology to implement new marketing technology features based on user feedback, customer behavior, and market trends.Ensure marketing technology systems are in complete compliance with the latest government regulations and company policiesDefine and measure Key Performance Indicators (KPIs) from products developed -- this includes reporting out on wins and opportunitiesLead and direct different cross-functional programs and projects of varied sizes and types concurrentlyProvide technical leadership/mentoring to various members of the team to train teams and distribute new products within the organizationHelp manage and prioritize multiple projects, timelines, and deliverables between cross-functional teamsCollect data and/or reports on innovation initiatives to leadership as requestedWork closely with leadership to ensure an inspiring, creative, open and productive environmentAdditional duties as assigned?DESIRED QUALIFICATIONSA' Proven track record as a email marketer in B2C Financial Education, Software-as-a-Service (SaaS), FinTech, or EduTech productsIdeally 3-5 years of experience in email marketing, as well as an understanding of and appreciation for how performance marketing and brand-building initiatives work togetherExperience building email marketing journeys and reporting on the resultsStrong understanding and innovation when it comes to email deliverability (especially Gmail)Strong analytical abilities with a passion for data-informed decision makingStrong understanding of digital and direct response marketingDemonstrated experience building marketing and customer acquisition infrastructure"Growth hacker"A' mentality with a bias for actionExperience with website analytic tools including Google Analytics, HotJar or OptimizelyB2C marketing experience is a plusA' KNOWLEDGE, SKILLS, AND ABILITIESA' Ability to think, plan, and execute resourcefully and creativelyProficiency in CRM and marketing automation technologies (Salesforce Sales Cloud and Salesforce Marketing Cloud preferred)Strong proficiency in Validity Everest Platform and other email deliverability toolsExperience with DKIM, SPF, Dmarc certificationsExcellent interpersonal and communication skillsCompetence as a creative writer with an eye for great emails and landing pagesStrong problem-solving ability, including metrics-driven thinkingHigh-level proficiency in Google Suite and tools and MS Excel, PowerPoint, and WordAbility to travel as necessaryBENEFITSMedical, dental, and vision benefits effective Day One, with company contribution to premiums based on years of serviceCompany paid Short Term Disability401(k) tiered match up to 4% of annual salaryUp to 25 days Flex PTO3 paid volunteer days7 Paid holidaysPERKSRespectful environment and strong culture of living our Core ValuesWorking remotely with ability to come into the Orlando office from time-to-time for team retreats, strategic meetings, etcA' Overall team collaboration and supportCorporate exclusive discounts and special offersAccess to MTI trading educational platformEmployee Assistance ProgramAccess to discount theme park and event tickets across the USA' PHYSICAL DEMANDSPhysical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.A' Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work requires moderate physical effort and use of motor skills requiring manual dexterity.A' While performing duties of this job, employee will regularly stand, walk, stoop, kneel and crouch.A' Employee may lift, lower, push, pull or carry products up to a maximum of 25 pounds by hand.A' Require physical effort associated with using the personal computer to enter information.A' Must be able to read and hear verbal instructions in English.EMPLOYMENT STATEMENTMTI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.Qualified candidates will be asked to submit to a background screening.

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