Director, External Communications, Capital One Auto

Capital One
Plano, Texas
Jun 19, 2022
Jul 19, 2022
Full Time
Plano Town Center (31064), United States of America, Plano, Texas

Director, External Communications, Capital One Auto

Capital One is looking for a senior communicator to lead sophisticated, data-driven public relations programs in support of the Capital One Auto Finance business. In this role, you will lead consumer- and car dealer-facing, multi-dimensional and integrated communications campaigns across channels to raise awareness, enhance perception and drive adoption of Capital One Auto products and services. You will also proactively identify, assess and mitigate issues and risks impacting the business, while furthering a story rooted in our mission to a broad range of external stakeholders. You will serve as a strategic counselor to business leaders and will lead a small team of talented PR practitioners.

The right candidate should demonstrate big picture and bold thinking, excellent judgment, problem solving, communication skills, growth mindset, and have an in-depth understanding of the ever-changing media landscape.

  • Lead ongoing, insights-based and results-focused PR programming to enhance awareness of Capital One Auto products and services, position the brand as an industry leader, and deliver on bold business goals. Thoughtfully yet nimbly determine when to incorporate earned media, influencer relations, experiential, sponsorships and content components into programming.
  • Drive industry-leading storytelling and integrated communications campaigns in collaboration with brand, marketing, product and business teams.
  • Drive intentional external communications strategies to reinforce our mission, and foster advocacy on our behalf that deepens trust and credibility.
  • Position business leaders as industry leaders and integrate their voice authentically in relevant conversations that further our story.
  • Establish and maintain relationships with key media outlets and influencers to further impactful storytelling.
  • Identify, build and maintain effective relationships with partners across the enterprise, including members of the brand marketing, data/insights, product and teams.
  • Develop and maintain deep fluency and expertise in relevant external trends impacting the business and its peers.
  • Play a key role in the company's efforts to anticipate, identify and address potential threats to reputation health.
  • Leverage a broad-based knowledge of the external environment and key stakeholders (media, customers, activists, regulators, policymakers, community and industry influencers) to provide communications advice and counsel to enhance and protect corporate reputation.
  • Manage agency partners and large-scale budgets.

The Ideal Candidate:
  • Strong executive presence with the ability to lead tough conversations, navigate complex organizations and influence decision making
  • Bold in approach and creative execution; inspired to drive transformational and industry-defining ideas
  • Innovative and big picture thinker with a curious mind and an appetite for exploring the "gray space" between marketing and communications to tell impactful stories
  • Expert knowledge in the latest communications channels and how to best leverage for communications programs as part of the overall strategy
  • Passionate and driven team player

Basic Qualifications:
  • High School Diploma, GED or equivalent certification
  • At least 7 years of Communications, Marketing, Public Relations experience or a combination

Preferred Qualifications:
  • Bachelor's Degree in Business, Mass Communications, Marketing/Public Relations, or Journalism
  • 10+ years of experience in developing and implementing business communication strategies
  • 5+ years of experience in creating and executing strategic and creative communication campaigns for organizations
  • Agency background and experience supporting Fortune 500 clients

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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