Head of Creative

Location
New York, NY
Posted
Jun 17, 2022
Closes
Sep 01, 2022
Ref
JR-90273665
Hours
Full Time
Job Description

About the Washington Post Creative Group

The Washington Post Creative Group is the award-winning in-house branded content studio of The Washington Post. We are a high-performing, world-class team of strategists, creatives, writers, producers, editors, visual artists, UX designers, and project managers who believe that storytelling can change the way we see the world and our place within it. Working at the convergence of technology and consequential journalism, we produce branded stories and experiences for advertisers across a diverse array of categories. Our stories empower our readers to think bigger, do better and be accountable to the greater good. We are looking for a Head of Creative to define and evolve the creative vision for the Creative Group and support our creative team to do the best work of their careers.

Job Summary

The Head of Creative for The Washington Post Creative Group will lead our creative and production teams. This leader will cultivate a vision, purpose and innovation roadmap for The Washington Post Creative Group and be responsible for overseeing all creative from development to design and production to final deliverable. Our ideal candidate will be a digital-forward creative leader who can guide the development of creative products within the Washington Post ad ecosystem as adeptly as they can give creative direction on the production of branded podcasts or immersive digital experiences. They are passionate about the power and need for consequential journalism and the opportunity that The Washington Post provides brand partners. They will be a visionary and coach with proven experience while empowering, inspiring and growing the careers of creative team members. This role will report directly to the VP of Marketing for Client Solutions.

Motivation
  • You take pride in your exceptional strength in visualizing and presenting complex concepts with clarity and conviction
  • You are action-oriented and operations-savvy-a strong, agile leader with an "in the work" hands-on approach
  • You believe that creativity comes from collaboration and from teams with diverse points of view and backgrounds
  • You have the ability to provide clear creative direction and oversight along with helpful feedback
  • You are adept at working with internal stakeholders with divergent goals across departments from ad sales, newsroom product, operations, product developers and finance.
  • You have a strong grasp of and interest in the latest technology, digital tools and social media trends and relish the opportunity to embody a test, learn and scale approach to creating innovative and profitable ways of communicating with our audiences
  • You have an obsession with problem solving, collaboration and ensuring flawless execution of highly compelling, captivating, and engaging brand experiences from start to finish.
  • You are inspired by the opportunity to realize the mission of a purpose-driven organization and to future-proof the business model that supports it


Responsibilities
  • Define and lead the creative vision for The Washington Post Creative Group across brand, marketing and design and develop and identity positioning for our signature approach and value proposition
  • Design an ideal-state creative team operating model that maximizes output effectively and efficiently.
  • Elevate the caliber of WP Creative Group work across all channels, including our own platforms, and evangelize our signature approach at advertising industry events and panels
  • Inspire, enable, energize and coach a world-class creative team, and cultivate a creative culture of innovation
  • Demonstrate advocacy for major campaigns, creative innovation and new initiatives
  • Work cross-functionally with consumer marketing, product marketing and creative teams across The Washington Post, balancing the needs of executive stakeholders and breaking down complex narratives into simple, compelling ideas


Qualifications
  • Bachelor's degree
  • 15+ years experience in a creative leadership role
  • Experience concepting and art directing award-winning executions in the media, brand and/or publisher space.
  • Online portfolio that showcases branded content solutions across multiple categories, with key performance metrics (applications submitted without a portfolio will not be considered)
  • Working familiarity with design tools and workflows including Figma, Sketch, and all Adobe Creative Suite programs (Photoshop, Illustrator, After Effects, Premiere) and proficiency with presentation and team productivity tools including Keynote, Google Slides and PowerPoint
  • Experience recruiting and retaining talent and developing creative teams
  • Experience across the full palette of branded content: print, digital, video, audio, AR/VR, social and experiential
  • Experience collaborating with cross-functional partners
  • Experience partnering with and influencing Chief Marketing Officers and other executive stakeholders


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

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