Global Marketing Specialist

Location
Washington, DC
Posted
Jun 22, 2022
Closes
Jul 05, 2022
Ref
JR-90273658
Hours
Full Time
Job Description

For over 140 years, The Washington Post has been an authoritative news source on political, social, and economic issues. We were founded as a daily print publication serving the Washington, D.C. area, covering presidents and politics from the heart of America's capital city.

Today, The Washington Post is a rapidly growing, digital-first news source with worldwide reach. With subscribers in over 180 countries, The Post is increasingly catering to readers looking for trustworthy journalism and thoughtful analysis on U.S. issues, as well as fresh perspectives on stories that are defining a changing world.

We are seeking a Global Marketing Specialist to join the subscriptions marketing team. This person will help further The Post's subscriptions goals by driving subscriber acquisition and retention strategies in international markets. The successful candidate will be able to work collaboratively with remote teams, be an expert of the local news media landscape, and possess a deep working knowledge of modern digital marketing strategies and best practices.

Responsibilities
  • Exercise deep knowledge of the local news media environment; be able to make recommendations based on competitive analysis of in-market media players.
  • Coordinate teams in acquisition efforts to attract new local readers to The Post, including testing new products and pricing strategies.
  • Create and deliver a marketing strategy encompassing local strategic channels in response to reader needs and market trends, supporting The Post's in-market growth and retention objectives.
  • Closely monitor local and global news events; help the marketing team identify developing stories that will be of interest to readers worldwide.
  • Support Global Marketing Lead in delivering growth initiatives in all markets.
  • Collaborate with the editorial and engagement teams to harness developing stories that drive subscriptions.
  • Identify new partners and collaborate with the Partnership Team to deliver strategic relationships to further The Post's business and subscriptions goals.
  • Advise colleagues across the organization on local best practices, new tactics and channels as well as execute campaigns around local news events.


Requirements
  • 4+ years' work experience in marketing is essential; experience in a B2C subscriptions-based company is preferred
  • Bachelor's degree, preferably in marketing or a similar field (not a requirement if the candidate can prove experience and knowledge)
  • Proven track record of developing and executing successful marketing campaigns
  • Possess a working knowledge of email marketing and digital marketing best practices
  • Strong project management skills
  • Ability to work efficiently with remote teams
  • Ability to handle multiple tasks under deadline pressure
  • Demonstrated ability with systematically analyzing and solving problems
  • Strong writing and copyediting ability
  • Ability to establish effective working relationships at all levels of the organization
  • Excellent verbal/written communication skills
  • Demonstrated ability to define/undertake work assignments with minimal supervision
  • Evidence of good judgment, creativity, inquisitiveness and perseverance in past work or educational experience
  • Experience using Microsoft Office programs (Word, PowerPoint; proficiency in Excel a must)
  • Experience using Tableau and Google Analytics (preferred)
  • Presentation skills (preferred)
  • Possess a working knowledge of how to market within local legal constraints (preferred)


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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