Paid Media Lead

7 days left

Location
Washington, DC
Posted
Jun 16, 2022
Closes
Jul 06, 2022
Ref
JR-90273689
Hours
Full Time
Job Description

The Washington Post is looking for a veteran paid media marketer to lead all offsite performance marketing for the growing Brand team. This is a new position tasked with innovating a media mix to launch Post people, products and content to receptive audiences on social media, search and video channels.

Motivations
  • You are on the cutting edge of paid media in 2022.
  • You've executed and analyzed marketing campaigns with various goals, platforms and partners and can practically do it in your sleep.
  • You're excited about brand marketing that looks for creative ways to surprise and intrigue larger audiences of news and information seekers and encourage them to develop stronger reading habits.


Responsibilities
  • Plan and execute innovative paid media plans to promote launches including new columns, podcasts and major newsroom investments to drive registration and brand lift.
  • Plan, execute and elevate content marketing to efficiently drive visitation and newsletter enrollment.
  • Devise targeted, inventive media experiments to make viral moments bigger and produce greater viewership, shares and buzz.
  • Lead strategic paid search campaigns that drive traffic and create brand lift.
  • Evaluate and optimize campaign strategy and investments, working with Analytics and external partners to develop reporting.
  • Communicate results, insights and recommendations to internal partners and the greater team.
  • Lead relationships with paid media partners, devising long-term planning and larger agreements that confer benefits such as lower rates and beta testing opportunities.
  • Serve as the internal paid media expert to a variety of internal partners with and for whom you develop campaigns, including Newsroom, Community, the Next Generation initiative and Product.


Requirements
  • 4-6 years experience planning and executing paid media campaigns including a combination of social, search, video and display.
  • 3+ years at a major media agency such as Group M, Omnicom, Kepler, Horizon, Havas.
  • Experience building direct relationships with paid media platforms e.g. Meta, Google, Twitter, Reddit, Tik Tok, Snap.
  • Experience providing regular communications on campaign strategy, progress and insights to your team and internal and external partners.
  • Certifications in platforms such as Google Analytics, Facebook Ad Platforms, Tag Manager strongly preferred.
  • Ability to execute media independently and flawlessly and manage multiple campaigns and initiatives concurrently.
  • Proactive self-starter who can discover and assess new media and marketing opportunities and take calculated risks.
  • Team player; sense of humor preferred.
  • Bachelor's degree


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife