Senior Manager, Content Marketing Strategy

Employer
Capital One
Location
McLean, Virginia
Posted
Jun 10, 2022
Closes
Jul 09, 2022
Ref
R140055
Function
Finance
Hours
Full Time
Center 1 (19052), United States of America, McLean, Virginia

Senior Manager, Content Marketing Strategy

At Capital One, we know that for many people understanding how to build credit, getting the most value from your rewards and establishing responsible financial habits can feel like a daunting task. Through Content Marketing we can help consumers feel empowered to make the best financial choices for their needs and in doing so, build a trusting relationship that can drive long term value for the customer and our business.

We are seeking a change agent that can help us evolve our Content Marketing strategy practice to keep up with the expanding touch points where we can offer relevant, meaningful content along the customer journey. The Senior Manager will serve as an internal subject matter expert, managing a team of Strategists and guiding our team's methodology behind data and research driven Content Marketing strategy. This role will be integral in developing our overall strategy for Content in the US Card business and our audience engagement strategy for acquisitions growth. If you're passionate about turning data-driven insights on consumer needs into powerful storytelling and educational content that helps people feel confident and empowered in their relationship with credit, come join our team!

Role Responsibilities
  • Leverage performance data, marketplace trends and consumer insights to develop an overarching strategy for the role of Content Marketing for the US Card business and manage a team of strategists to create strategies for our key audience segments that ladder into the overall plan.
  • Development of Content Marketing strategies to grow and nurture our prospect audience through owned channels like our CapitalOne.com Learn & Grow content hub and card product pages as well as paid channels as appropriate. This starts with deeply understanding the audience segments Capital One supports - what they care about, where they spend time, what triggers them to need a credit card, how they research available options, etc. to determine how to best grow our audience at various stages of the funnel. Refine personas and journey maps to support our strategy.
  • Define the editorial strategy and distribution plan that connects an audience's interests to our products & services, defining where we can find audience members, understanding format preferences, and generating ideas for how we reach and engage the audience.
  • Partner with external agencies on SEO for content-led organic search visibility growth
  • Collaborate with third party publishers on sponsored content programs
  • Ensure that all content created is (1) consistent with all other content, (2) carries a distinctive POV appropriate for the audience and format, and (3) intentionally either meets or exceeds alternative content options available to the audience
  • Work with our Advanced Analytics team to monitor/report progress against KPIs to deeply understand content performance and enable a productive feedback loop that generates new content ideas, refinements and adjustments to the strategy
  • Identify opportunities for audience growth on new platforms, new formats, new content campaigns
  • Partner with producers and creative teams, both internal and external, to build and scale Capital One's presence across acquisition channels. Translate and communicate business intent into a directive manner that creative teams can act on


Qualifications
  • Demonstrates a deep understanding and commitment to audience-first content strategy
  • A track record of success finding and nurturing new audiences through content marketing that drives business outcomes
  • A working knowledge of leading web and data analytics tools, social platforms, digital media, UX strategy, creative development and editorial planning
  • Deep understanding of SEO and how Content Marketing can drive organic visibility
  • Ability to communicate data to others, identify trends, and draw out high leverage insights. Understanding of how to design a testing strategy (A/B, multivariate, etc) for continuous learning to identify leverage.
  • Thorough understanding of publishing best practices across multiple formats and platforms (Websites, Publisher Sponsorships, YouTube, Search, Social, Display, Email)
  • Well-versed in the digital media landscape including familiarity with martech tools required to enable all aspects of audience development and lead nurturing
  • Ability to identify KPIs and establish a strategy and measurement plan to achieve goals
  • Experience leading a team of marketing strategists with ability to develop talent to their full potential and providing clarity on team goals and responsibilities
  • Curious and creative thinker with the ability to uncover and apply deep consumer insights that generate high-engagement ideas that can be used to cultivate audiences throughout their journey
  • Ability to work from "white space" to build a strategy to achieve a stated objective
  • Flexible and attentive to detail, must be able to manage multiple projects and navigate changing priorities while maintaining excellent work


Basic Qualifications:
  • Bachelor's degree or military experience
  • At least 10 years of experience in strategic planning, execution, and analysis of multi-channel, data-driven digital marketing programs
  • At least 7 years of experience in leading cross-functional teams in a matrixed environment
  • At least 5 years of experience as a People Leader managing and mentoring a team of Associates
  • At least 2 years of experience in Content Marketing


Preferred Qualifications:
  • 5 years of experience in financial marketing
  • MBA, marketing specialty
  • 4 years of experience working in an Agile team environment


At this time, Capital One will not sponsor a new applicant for employment authorization for this position.



No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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