Marketing Coordinator

7 days left

Fairfax, VA
Commensurate with education and experience
Jun 09, 2022
Aug 22, 2022
Full Time
Marketing Coordinator, College of Visual and Performing ArtsThe George Mason University, College of Visual and Performing Arts (CVPA) seeks qualified applicants for a Marketing Coordinator. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.About the Position:The Marketing Coordinator manages the College's social media presence and provides marketing support for the events produced by the academic units of CVPA. This position collaborates with the academic units of CVPA to support event marketing, and work with the marketing team to increase awareness of CVPA events, ticket sales and attendance for student and faculty events. This position increases awareness and visibility of the College's programs, faculty, alumni, and students through the College's social media channels.Responsibilities:Work with marketing contacts across CVPA units and the CVPA marketing team to promote performances, exhibitions, and events in order to increase attendance and ticket sales;Work with other staff to secure the necessary information and materials for inclusion in CVPA- produced marketing initiatives from the academic units. Ensure this information is included in CVPA-produced marketing initiatives such as online and printed calendars, ads, and website updates;Serve as primary contact for CVPA Marketing team for all signature events produced by the academic units. Work with contacts in the appropriate units to create marketing plans and timelines, liaise with creative team to create materials as needed, and coordinate and/or execute advertising for these events;Coordinate with other marketing team members for content needs as appropriate;Assist web specialist with web maintenance by regularly auditing the CVPA website, and assisting with content development and writing;Manage and maintain CVPA's social media presence across multiple channels;Measure analytics from each social channel, analyzing audience information and modifying strategy as needed, as well as communicating that strategy to the academic units. Maintain knowledge of platform updates, trends, and best practices. Work with supervisor and other staff to measure and evaluate efforts, and modify as necessary;Collaborate with staff and faculty to recommend, create, and implement marketing strategies to increase awareness of and participation in the Free Student Ticket program at Mason's performing arts centers, galleries, and film venues; participate in on-campus efforts to create awareness around the Free Student Ticket program; andWork with staff and faculty to recommend, create, and implement marketing strategies to increase visibility of the arts (and CVPA) on Mason's campuses including Fairfax, SciTech, and Mason Square.Required Qualifications:Bachelor's degree, or equivalent in related experience;Familiarity with basic office software and procedures;Demonstrated success in content development for marketing purposes;Demonstrated organizational, communication, and writing skills;Experience creating and posting content on social media channels for a brand; andFamiliarity with and knowledge of best practices for Facebook, Instagram, Twitter, and LinkedIn.Preferred Qualifications:Experience in marketing or communications (1-3 years preferred) or equivalent in education, arts, or related experience;Demonstrated success in implementing marketing strategies;Demonstrated success managing social media channels for a brand;Experience using a website CMS (ex. Wordpress or Drupal);Familiarity with and knowledge of best practices for TikTok and YouTube;Experience using Adobe Creative Suite or other software for photo editing and social asset creation; andExperience with email marketing software (ex. EMMA or Constant Contact).

For full consideration, applicants must apply at; complete and submit the online application; and upload a cover letter, resume, work sample demonstrating social media marketing skills, and a list of three professional references with contact information.

"Great Careers Begin at Mason! George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report "Up and Coming" spot for national universities and is recognized for its global appeal and excellence in higher education.Mason is currently the largest and most diverse university in Virginia with students and faculty from all 50 states and over 135 countries studying in over 200 degree programs at campuses in Arlington, Fairfax and Prince William, as well as at learning locations across the commonwealth. Rooted in Mason's diversity is a campus culture that is both rewarding and exciting, work that is meaningful, and opportunities to both collaborate and create.If you are interested in joining the Mason family take a look at our current opportunities and catch some Mason spirit at!George Mason University, Where Innovation is Tradition."

George Mason University is an equal opportunity/affirmative action employer, committed to promoting inclusion and equity in its community. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any characteristic protected by law.