Lead Marketing Manager

Location
Washington, DC
Posted
Jun 07, 2022
Closes
Jul 12, 2022
Ref
JR-90273612
Hours
Full Time
Job Description

We are seeking a Lead Marketing Manager to join our subscriptions marketing team. We are looking for an experienced, insights-driven marketer and strategist to ensure The Washington Post's subscriber products and services for the core US market meet prospective and existing subscriber needs while ensuring a sustainable economic model. You'll play a pivotal role in shaping the strategic roadmap for Subscriptions through competitive insight, product positioning, and the execution of key launches that push our mission forward. The ideal candidate will be a Marketer & Strategist who is both creative and analytical, can collaborate and influence across a web of partners and stakeholders, and will be a champion for subscription-obsessed growth.

Motivation
  • You thrive in environments where you get to collaborate across functional areas
  • You are energized by finding solutions that create value for the customer and drive profitability for the business while also pushing a greater mission forward
  • You are obsessed with understanding consumer needs and how to translate those needs into compelling product messaging and positioning
  • You love a great marketing campaign and stay up-to-date on the newest marketing best practices
  • You have an aptitude for simplifying and communicating complex ideas


Responsibilities
  • Shape the strategic roadmap for Subscriptions including the go-to-market vision and strategy, messaging and positioning, and pricing structure
  • Develop detailed campaign project plans, creative briefs, and strategies, including campaign goals, messaging, calls to action, segmentation strategy, campaign schedule, and media plans in conjunction with cross-functional teams
  • Analyze current performance data, latest business needs, and consumer insights to develop clear and actionable plans
  • Experiment and optimize new marketing, product, messaging, and pricing approaches and channels to engage key audiences
  • Collaborate across product management, UX, and research teams to identify, scope, and execute qualitative and quantitative research to inform product roadmaps and marketing strategies
  • Serve as a thought leader who takes action to drive initiatives forward, develops creative solutions to complex problems, and fosters collaboration across diverse stakeholders.
  • Partner with audience development to identify new opportunities and develop the go-to-market strategy for those opportunities.
  • Evaluate opportunities to improve performance of products after they have launched. Revise product positioning and messaging, launching features, and partnering with cross-functional teams
  • Lead by example demonstrating curiosity, enthusiasm, and collaboration.


Requirements
  • 8+ years of experience in consumer brand, product marketing, or strategy/consulting roles.
  • Consumer technology, B2C subscriptions or membership-based products, media, or consulting experience preferred.
  • Bachelor's degree in a related or similar field. MBA or advanced business-related degree preferred.
  • Ability to work successfully in a quickly changing environment with entrepreneurial and mission driven spirit
  • Strong analytical and quantitative skills with the ability to use research, data, and performance metrics to challenge assumptions and gain alignment
  • Ability to influence at all levels and work effectively across functions and geographies
  • A track-record of proven business results through insights-driven marketing and business strategies supported by a relentless desire to test, experiment, and optimize.
  • Excellent project management skills with the ability to balance rigorous attention to detail with swift execution.
  • #LI-HYBRID


The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?

#washpostlife

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