Deputy Director of Digital Content

4 days left

Washington D.C.
May 31, 2022
Jul 05, 2022
Executive, Director
Full Time

Deputy Director of Digital Content

Provide oversight, support, and direction to APHA internal and external Web initiatives. Responsible for all technical and operational aspects of APHA’s web presence, internally and externally. The focal point that coordinates APHA web design, content, and functionality, including accessibility compliance for persons with disabilities. Also responsible for ensuring the APHA website has a consistent voice, feel and approach. Play a lead role in defining content standards, content quality, content approach documents and processes that align with best practices. The Deputy Director of Digital Content plays a critical role in defining content categories, building on taxonomy and workflows with the content management system.

Web management:

  • Responsible for overall Web coordination and maintenance for the American Public Health Association. Demonstrate increasing familiarity and expertise over time with APHA’s Sitecore CMS, which will eventually host all APHA Web properties.
  • Confer with units throughout APHA to develop and implement improved, Web-based business processes as required. Develop measures of success.
  • Implement client/server security baselines recommended by software manufacturers and other security resources as needed.
  • Monitor web traffic, performance, and capacity to identify, prevent and resolve issues.
  • Work cooperatively with IT staff on interface and coordination issues.
  • Review and approve requests for user accounts on APHA web platforms.
  • Co-lead, with the Deputy Director of Marketing, APHA’s E-Commerce Team to troubleshoot and improve user interface, especially in regard to monetary transactions.
  • Ensure that sensitive information or other APHA Intellectual Property is not inadvertently released.
  • Provide orientation and training to staff on web editing and platform usage.
  • Coordinate and host meetings to discuss relevant information that impact web services.
  • Continuously improve operations, decrease downtime, streamline work processes, and works cooperatively and jointly to provide quality seamless constituent service.
  • Supervise relationships with web developer and hosting vendors.
  • Understand, prepare, and manage a budget.
  • Assure that content is published to the APHA site – either via direct action with the ISP or internal server, or by seeing that users are trained to manage their own content within APHA web standards.
  • Work with IT staff and/or vendors to write and interpret technical specifications for the items required for ongoing and future web operations.

Editorial content development:

  • Review, edit and approve staff-generated editorial content for APHA website before it goes live.
  • Plan and create editorial content for APHA’s websites.
  • Take lead in establishing and enforcing style guide and editorial procedures for written elements of the APHA website, including style and tone.
  • Provide constructive feedback and coaching to staff on creating web-friendly editorial content.
  • Review web content for consistent voice, AP style, Association style, grammatical, spelling and typographic errors with accuracy and speed.

Content strategy:

  • Determine what editorial content on the APHA website should be prioritized by actively staying abreast of APHA activities and priorities and strategizing how such work should be presented online.
  • Develop innovative solutions for content presentation, including working with content management requirements such as workflow and categorization.
  • Ensure proactive content governance and maintenance processes, to ensure consistency, timeliness, accuracy, and relevance.
  • Analyze, test, and implement website content.

General communications:

  • Part of APHA’s Editorial Review team, helping review organization materials for grammar, AP style and APHA voice.
  • Work on other Communications and Marketing Department assignments and projects as needed.

Perform other duties as assigned based on needs of the department and the Association.

Bachelor’s degree and 4-6 years’ experience with editorial content development, editing, writing for the Web and content strategy. Understanding of content management systems and direct experience with content management system workflow. Ability to articulate approach and establish position for content direction essential. Ability to manage multiple projects at once with attention to detail and follow-through concurrently to meet overlapping deadlines. Works well independently but participates actively as a team member and can collaborate with a variety of functional groups and communicate constructively with others. Ability to prioritize short-term projects and long-term goals, organize time and identify resources for projects. Basic knowledge of HTML, CSS, Microsoft Office, Windows 2008 - 2012 Server systems, Internet Information System (IIS), Wordpress, Sitecore, Adobe Web and Web graphics products, database issues and appropriate Web and network analysis utilities. Demonstrated understanding of web best practices. Strong verbal and written communication skills with excellent grammar, editorial, proofreading and AP style skills. Experience with writing for the web in a health care/health environment a plus. Personal organization and project-oriented skills are a must. Travel to the Annual Meeting is required with other occasional travel possible. Must be able to work occasional evenings and weekends as job duties or projects require. Requires occasional lifting and moving up to 25 lbs.

Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy.

Position is based in downtown DC near several metro stations. Hybrid work environment.

Hours: 35 hours a week, full-time, Monday - Friday (daytime).  Number of openings: 1.

Applicants who meet the requirements and are interested in being considered for this position should submit the following information (please include your last name in all filenames when uploading materials.  You should use this format: LastName.CoverLetter) at:

  • Cover letter;
  • Resume;
  • A writing sample;
  • Salary requirement;
  • At least 2 supervisory references and 1 professional reference (name, title, company name and phone number and email).

Vaccination Policy: New Hires and Employees must adhere to APHA COVID-19 Vaccination Mandate Policy.

CLOSING DATE:            Open Until Filled

EEO/AA/VETS/DISABILITY.  APHA is strongly and actively committed to diversity in its workplace.