Head of Digital Marketing

Employer
AvePoint
Location
Arlington, VA
Posted
May 14, 2022
Closes
May 29, 2022
Ref
536988377
Hours
Full Time
AvePoint is looking for a Head of Digital Marketing to lead in developing and optimizing our digital marketing strategies.Recently, our market opportunity has increased significantly, as more companies invest in digital collaboration platforms to enable remote and hybrid work models. More than 9 million cloud users already trust AvePoint for their collaboration needs, and there is huge potential and opportunity for this number to grow exponentially.Our expanding product line of SaaS solutions support Microsoft 365, Google Workspaces, Salesforce, and more, enabling businesses to migrate, manage, and protect their workspaces for secure collaboration. We serve a litany of different industries, from financial services to healthcare, offering tools that meet their most challenging business needs. As a rapidly growing public company, there has never been a more exciting time to join the fun!You should apply to this role if you are passionate about pioneering new digital marketing measures by pushing the status quo. Joining our team will give you the opportunity to make an impact in a company that invests in its people. We believe agility, passion and teamwork sets us up to do our best work and fosters a culture where you feel empowered to take initiative, learn from others and craft your career with the intention to unleash the power of you!What Your Day To Day Will Look LikeYou will lead our global digital marketing efforts by partnering closely with our corporate and regional marketing heads in order to increase brand awareness, acquire and nurture new leads, and support conversion of prospects to customers, and customers into advocates. To achieve this you will:Develop, plan, and execute a consistent digital marketing strategy by tracking overall economic patterns, monitoring shifts in online behavior, watching and understanding our customer base, and comparing with our competition.Own our digital presence from website to email marketing, to our digital ads.Coordinate SEO, SEM, and social efforts to optimize our results.Track and improve our marketing effectiveness and maximize our ROI.Analyze online statistics while identifying opportunities to optimize performance and report insights to leadershipApply a growth hacker mindset to our digital efforts, as well as influence and coach others to apply an experimental mindset.Design, execute, and hold collaborators accountable for our digital strategy and objectivesLead cross-functional efforts across digital marketing and web development to design digital components and campaigns to support demand generation and brand awareness strategiesIdentify trends and insights in order to optimize our spend with respect to objectivesPlan, execute, and measure experiments and conversion testsWhat You Will Bring To Our Team10+ years of experience in digital, online, and social marketing.Experience leading and managing SEO/SEM, email marketing, social media, and display advertisingAdvanced knowledge of website and marketing analytics tools (eg, Google Analytics, SEMRush, Google Data Studio, etc.)Working knowledge of ad serving, PPC tools on major search engine and social networks.Working knowledge of HTML, CSS, and JavaScript development and constraintsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivateCreating and maintaining relationships with marketing managers and other global field stakeholdersProficient in marketing research and statistical analysisScrappy and comfortable with ambiguity and change; ability to roll up sleeves to get things done with limited resources.Highly organized, able to work through complex problems, set priorities and diligently execute on commitments.Benefits We OfferMarket based compensation (salary, yearly bonus + equity)Career progression and internal mobility opportunitiesWork life balance through hybrid working model of 2 days a week in officeUnlimited PTO We are committed to fostering an inclusive environment where people can bring their whole selves to work and feel a sense of belonging. Diversity is what drives our success and it's at the core of how we hire, communicate and work.

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