Marketing Manager

Annapolis, Maryland
May 27, 2022
Jun 01, 2022
Full Time

  • Develops professional marketing and promotional plans for installation on-going and one-time programs and/or events. Uses established real-world marketing practices, marketing analysis, data gathering and tabulation to initiate and complete plans.
  • Communicates regularly with FFR customers and NDW Marketing staff to ensure draft work receives approval of the requestor, deadlines are met, and organization goals are accomplished.
  • Utilizes and maintains a working knowledge of marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, social media, speeches, publications, official message traffic, banners, printed materials, and other promotional means.
  • Gathers information, completes publicity requests and distribution plans, submits and monitors progress through project management system.
  • Develops and maintains effective tracking tools to ensure publicity deadlines are met. Acts as point of contact for proofs requiring manager approval, and is liaison between manager and designer.
  • Conducts installation level public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media.
  • Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media. Monitors and tracks submissions, maintains press clipping files and photo library.
  • As the Commercial Sponsorship Coordinator gathers event information, writes solicitation materials or event fact sheets, and after action summaries.
  • Keeps Leads and Regional Marketing Director apprised of project status, workload condition and departmental concerns.
  • Maintains computer files in accordance with department standards for all completed work, including photographs.
  • Works with outside vendors on large projects, and other work not completed in-house.
  • Drives a government vehicle to facilities and events in support of Marketing department efforts and clients' programs.


The work requires visual and manual dexterity, and color determination. The work requires physical ability to layout and cut large substrates and place signs. Incumbent must be able to lift 40 lbs. Projects can include physical assistance of production items upon need.


Conditions of Employment

  • Must be able to work at outside events.
  • Must be able to work varied work schedules to include holidays, evenings, and weekends.
  • Must have or be able to obtain and maintain a valid driver's license.
  • Must be able to lift 40 lbs.
  • Must be able to obtain and maintain a minimum of a National Agency Check with Inquiries background screening or higher clearance as determined by the position and/or Security Manager


  • Knowledge of the FFR mission and the purpose of various FFR activities.
  • Skill in using a personal computer (PC) and mobile devices with various software programs (e.g., web content management systems, evolving social media platforms).
  • Knowledge of all phases of marketing and communications, including knowledge of principles, methods, practices, trends and techniques.
  • Knowledge of and ability to use proper grammar, spelling and standard writing styles.
  • Ability to conceptualize and recommend advertising methods from written and verbal instructions.
  • Ability to gather and effectively organize information.
  • Ability to effectively work as a team member with flexibility to work in different positions within the department.
  • Ability to analyze business needs and develop marketing plans and recommendations in a fast paced environment.
  • Ability to communicate effectively both orally and in writing.

Additional information

"To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine."

Spouses of active duty military members of the Armed Forces may receive preference in hiring under this announcement if they are among the best qualified referred and are within reach of selection. Spouse Preference does not apply to NF 04 and NF 05 positions. Please clearly identify in your application that you are asking for spouse preference and submit a copy of current PCS orders along with the Military Spousal Preference Request form . Failure to submit current PCS orders with application will prevent spousal preference from being granted.

Some positions have special requirements. In these cases selection is tentative pending satisfactory completion of these requirements. Applicants may be required to provide proof of education, etc. All selections are contingent upon the obtaining of satisfactory employment reference checks.

As a condition of employment, the selected individual will be required to participate in the Direct Deposit/Electronic Fund Transfer program.

SELECTIVE SERVICE REQUIREMENT: If you are a male born after December 31, 1959 and at least 18 years of age, employment law (5 U.S.C. 3328) requires that you must register with the Selective Service System (military draft), unless you meet certain exemptions. If applicable, failure to register will prevent you from being considered for employment. To register, please visit the Selective Service web site at .

When relocation expenses are authorized to perform a Permanent Change of Station (PCS) with the federal government, the IRS considers the majority of your entitlements to be taxable. Additional information:

Public Trust is a type of background investigation, but it is not a security clearance. Depending on the job, you must complete either the Standard Form 85 (SF85) or 85P (SF85P) questionnaire.