(Senior) Marketing Manager

Employer
United States Pharmacopeia
Location
Rockville, MD
Posted
May 23, 2022
Closes
May 27, 2022
Ref
532728760
Hours
Full Time
Summary of the Position This is a non-supervisory, mid-management position responsible for creating and executing a comprehensive business and marketing plan that addresses all aspects of the marketing mix (price, product/service, promotion, and distribution/channel) which will drive maximum impact (revenue, gross profit, expenses, capital investments and public health) for Excipients. The Sr. Manager, Industry Programs - Excipients develops and executes the global strategic marketing and operations strategy for the program unit. The candidate co-leads a cross functional Program Unit Team working collaboratively with the Scientific Lead for Excipients. Together, the Program Unit co-leads will work to apply strategic marketing and scientific insights to reference standard and monograph development and other key products or services for excipients. The candidate has primary responsibility for bringing the customer voice and market understanding to drive impact, profit and loss for the program, and will draw on resources from various functions across the organization to support the program strategy. Roles and Responsibilities Leads all global strategic marketing efforts for given program area Monitors customer satisfaction and understands customer needs and desires Tracks and oversees program area's impact on Profit & Loss Makes key decisions, and oversees the execution of program operations Co-leads Program Unit with Science Head; aligns on key strategies and resource prioritization, and compromises to find fair trade-offs between competing interests if necessary Develops and conducts customer and product profitability analyses Identifies and recommends appropriate actions to improve customer and product profitability Ensures that customer and product development within program area is strategically focused Identifies opportunities to capture value from improved pricing or other initiatives Leads budget planning and revenue forecasting for Program Unit Oversees development of product marketing materials, including product brochures, sales tools advertisements, digital and social content, and any other promotional material required to support the execution of the multi-channel Excipients marketing plan Applies business knowledge to identify new business opportunities recommending new products, systems and services to USP Working with cross-functional groups (eg, marketing communications, market intelligence, science, US and global sales teams) to build alignment and drive results Basic Qualifications Manager: Bachelors' degree in marketing, business, or scientific field is required. Five (5) years of related work experience with a minimum of 2 years in product marketing. Combination equivalent of degree / years of experience accepted. Senior Manager: Bachelors' degree in marketing, business, or scientific field is required. Eight (8) years of related work experience with a minimum of 4 years in product marketing. Combination equivalent of degree / years of experience accepted. Skills Sought Excellent written and oral communication skills. Proficient at digital marketing and use of metrics to measure success of digital marketing programs. Ability to excel in a cross-functional environment. A strong work ethic. Preferred Qualifications A bachelor's degree in life sciences or equivalent and an MBA. At least ten years of experience in pharma or related industry, with a combination of commercial and technical roles. An understanding of USP, the excipient industry and use of USP RS. Excellent written and oral communication skills. Proficient at digital marketing and use of metrics to measure success of digital marketing programs. Ability to excel in a cross-functional environment. A strong work ethic. Supervisory Responsibilities None Benefits USP provides you with the benefits you need to protect yourself and your family today and tomorrow. From company-paid time off, comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial wellbeing are protected. About USP The US Pharmacopeial Convention (USP) USP is an independent scientific organization that collaborates with the world's top experts in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP brings together more than 1,100 talented professionals across five global locations to deliver its mission to strengthen the supply of safe quality medicines and supplements worldwide. USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, veteran status, sexual orientation, gender identity or any other protected class. We are committed to working with and providing reasonable accommodation to individuals with disabilities. USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. The following COVID-19 provisions will apply to selected candidate(s) hired: As a condition of employment with United States Pharmacopeial Convention's (USP) duty to provide and maintain a workplace that is free of known hazards, all employees and contingent staff hired after July 1st, 2021 are required to be fully vaccinated unless a reasonable accommodation is approved. Your recruiter will advise accordingly.

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