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Marketing Manager

Employer
Randstad US
Location
Dover, DE
Closing date
May 24, 2022
marketing manager, randstad technologiesthe positionThe marketing manager will work with senior stakeholders and operational management in our randstad technology business, to understand their business objectives and to develop annual/rolling integrated marketing plans for our IT staffing and IT solutions business.The role will be a voice for the technology business by managing marketing plans, driving creative marketing tactics within the technology sector, and measuring RoI to ensure that the plans will maximize business opportunities.The marketing manager will also work to increase the overall awareness and profile of the Randstad brand within the technology industry. A key goal is to raise awareness of Randstads offering in the outsourcing & solutions space, through the communication and implementation of both sector-specific and national marketing campaigns, partnerships, and sponsorships where appropriate.key accountabilities:Manage relationships with operations (Leadership, Managers, and Team Leaders down to consultants, etc.) to ensure that Randstads marketing goals are aligned with business strategy and the link between marketing activities and stronger sales through consultants is clear.Collaborate with the key stakeholders, providing input in strategic planning and execution of the marketing plan, including tracking and reporting on campaign production progress.Developing strong and relevant creative and content ideas, translating them into manageable campaigns, then working with relevant colleagues in the team (and/or with specialist agencies) to deliver them on time, on budget.Be comfortable presenting formally and informally, marketing objectives for both sector-specific and national campaigns, to the relevant leadership teams.Manage the delivery of all marketing activities (incl. promotional materials) on time and within budget and evaluate the RoI of all marketing activities in driving increased sales and gross profit.Develop a strong marketing program to keep Randstad top-of-mind with existing and prospective clients and candidates and ensure maximum value from databases is achieved (create and maintain industry and targeted sell sheets and case studies).Work alongside the broader marketing team centrally to help deliver on various brand, content, creative, and client-related tactics.Keep track of changes and developments in the technology sector (including competitor activity, information coming out of legislative bodies) in order to look for new business and PR opportunities and ensure positioning of the brand as an authority in the specialist sector.Supports the coordination of field requests.Organizes and communicates related projects on weekly calls/monthly reports/quarterly town halls.Ensure that the recruitment advertising needs are met, within budgetary constraintsknowledge, skills, and abilities7+ years of experience in integrated marketing strategy development and plan deployment.Experience working in the technology sector, and within a B2B managed services & outsourcing environment would be beneficial .A clear understanding of effective integrated marketing in technologyDemonstrate a communication style that clearly explains marketing concepts and goals to operational personnel, instilling an understanding of the features and benefits of our client services.The ability to build and maintain strong relationships with operational personnel is crucial in achieving marketing goals in this roleBe a proactive member of the wider marketing and communications team and participate in group projects which enable you to demonstrate your marketing expertise.Strong analytical skills.Proficient problem-solving and business knowledge.Demonstrated ability to successfully navigate multiple stakeholders with competing priorities.Expert-level digital and marketing best practices that result in customer acquisition, engagement, retention, and growth.Knowledge of campaign and analytics tools (one or more of Google Analytics, Google Display Network, Facebook Ads Manager, Hubspot ).Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.Embrace continuous improvement by proposing new and/or better ways of doing things.Follows through consistently on work commitments and stops at nothing to deliver exceptional results.Comfort and ability to manage ambiguity in a dynamic environment.Whats in it for you:Largest global staffing leaderCompetitive salary + bonusExcellent benefits package - medical, dental, visionGenerous PTO policy earned from day oneEducation and professional developmentRapid career growthRetirement savings and securityEmployee stock purchase planPaid parental leaveShort and long term disabilityEmployee assistance program and health advocacyHealth and dependent care flexible spending accountMetlife auto and home insuranceMetlife legal planReferral reward programExclusive discounts and programs with dozens of nationwide vendors and retailersAt Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards (https://www.randstadusa.com/about/diversity/) . Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

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