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Marketing Analytics Manager

Employer
CB Insights
Location
Baltimore, MD
Closing date
May 24, 2022
Curious in nature and keen to identify the "A< oewhy' within a data set? If so, keep reading. The Role You'll PlayCB Insights is looking to add an experienced Marketing Analyst to our growing team. In this role, you will bring your expertise and build out our data analysis capabilities within the Marketing function. Your key contributions will be to define, generate, analyze, interpret and communicate the metrics which drive our marketing objectives. You'll help the marketing and sales team make better, faster, more data-driven decisions throughout the entire funnel. If you get excited about pulling winning strategies from mounds of data, and if you're excited by the prospect of helping a big-but-small company build its analytical foundation, and if you'd enjoy surrounding yourself with over 400 colleagues who are hungry for knowledge and eager to surpass their goals, we're looking for you.This is a fully remote position.About The Marketing TeamThe marketing team at CB Insights is big on team collaboration. Team members are willing to jump in, even if it is out of their job responsibilities and work together to get goals across the finish line. There is never a dumb question, we are always willing to sit down and talk to each other and share our knowledge. The team has a work hard play hard mentality. Hard work is valued and building relationships with team members is equally as important.Your Main TasksProvide data insights across marketing programs; build dashboards/reports, provide detailed analyses, and fulfill ad hoc requests across different marketing campaigns and projects, including executive-level and campaign-specific reportingHelp build out our campaign tracking and attribution models for marketing activities and directly tie marketing campaigns to sales revenueAnalyzes complex business problems and issues using data from internal and external sources to provide insight to decision-makersDesign and recommend appropriate analytic methodology, approach & KPIs and ensure delivery of conclusion, recommendations and actionable insightsCreates specifications for reports and analysis based on business needsHelp bridge the gap between our data science team, engineers, marketing team and various systems to present our data in a concise and clear formatMay directly produce datasets and reports for analysis using system reporting tools.Learn to use data to tell stories and make complex situations simple to understand and translate into measurable actionsTechnical acumen focused on designing and building system-generated reports, reporting tools and dashboards What You Bring To The Table3+ years of marketing analytics Strong communication and analytical skills with solid foundation in data analysisComfortable managing, manipulating and analyzing large data setsExpertise in SQL, MS Excel, Google Analytics, Google Ads, Looker, Hubspot, and SalesforceStrong knowledge of marketing attribution, and the ability to build models using (but not limited to) UTM parameters, first touch and last touch models, and full-funnel modelsPrior basic experience with R or Python skills are a huge plusKnowledge of database structure, queries, and reporting techniques You'll Be Successful Here IfYou'll be successful here if:You thrive on solving challenging problemsYou enjoy working independently and actively solicit feedbackYou always strive to find a better solutionYou are passionate about process management and project management, building systems that consistently deliver quality results.You take an owner's approach to your work prioritizing based on what needs to be done not just what has been assigned to you. You anticipate next steps and get out in front of potential problems.You communicate well with others and express what you need in a way that is clear, collaborative, and focused on the shared goal/priority.What's CB Insights All AboutThe CB Insights platform is the smartest way to explore and exploit emerging technologies. We help the world's leading companies accelerate their digital strategy and transformation with data, not opinion. Our Emerging Technology Insights Platform fuses machine and human intelligence to help you discover and manage your response to emerging technology startups and markets.Full Time PerksAmazing culture that emphasizes Hard Work, High Standards, Hunger, Helpfulness, and Humility. Learn more hereA newsletter that 700k+ people follow: Sign up here.Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policyPlan for the future: 401k with up to 4% matchContinued Learning: $1,000 yearly continuing education stipendRest and Relax: Competitive vacation and holiday plans Refuel: In-office lunch stipend, snacks/coffeeWe know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for. Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.If you know someone who'd be perfect for the role, submit here and you'll be eligible for $5,000!

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