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Audience Insights Manager

The Washington Post
Washington, DC
Closing date
Aug 12, 2022

Job Details

Job Description

The Audience Insights Manager will play an integral role in supporting the growth of our Audience Insights team and encourage adoption of data-driven strategies across our digital advertising sales groups. The Principal will report into the Director, Audience Insights and play a supporting roll in developing the tools, processes, and methodologies used to derive and deliver insights across sales, marketing and client teams. This role will be work across our research, data, and analytics teams to build cohesive audience personas, identify emerging trends, and communicate these insights to internal and external stakeholders. The right candidate has a passion for data-driven storytelling, trend spotting, and applying mixed-methods of research to marketing challenges. Supporting the Director with the development of client workshops and presentations is a key part of this roll and the right candidate will have opportunity to manage cross functional workstreams as well as grow into a people management role.

  • Support sales & marketing teams with insights narratives to pitch our clients as well as to inform our creative & media recommendations on The Washington Post consumer across all our product portfolio.
  • Inform internal research objectives to ensure research priorities align with market needs.
  • Independently lead internal and external workshops and presentations, with appropriate support from Director and others on team as needed.
  • Translate complex research studies into actionable insights and partner with brand and marketing teams to weave findings into sales collateral.
  • Contribute to the development of thought leadership to raise awareness of The Washington Post's insights capabilities.
  • Mentor analysts and provide quality control as they scope bespoke research requests from across our sales and marketing teams and develop supporting methodologies in partnership with research, analytics, and audience insights team.
  • Leverage 1st and 3rd party data to uncover insights relevant to specific advertiser categories (i.e. technology, finance, CPG) and individual brand partners and inform the development of new personas blending the data available.
  • Collaborate across data, analytics and research teams to improve existing data insights processes and products and inform new methodologies by collecting requirements internally and seeking out gaps in the marketplace.

  • BA/BS degree in Marketing, Advertising, Business, Market Research, Media or other related area
  • 7+ years of relevant work experience in consulting, advertising, media, strategic planning, market research or other client-services environment, or an equivalent combination of education and experience
  • Advanced proficiency with Microsoft Excel and comfort with business intelligence and data visualization tools (i.e. Domo, Tableau, etc.)
  • Familiarity with R or Python and regression modeling techniques a plus
  • Understanding of descriptive statistics, significance testing, and optimization and ability to translate technical concepts to a non-technical audience
  • Self motivator with strong analytical and problem-solving skills and strong interest in mixed methods research
  • Highly motivated to take ownership and track competing projects across work streams and contribute to a collaborative culture
  • Excellent oral and written communication skills necessary, with ability to independently develop and lead compelling presentations a must
  • Passionate about the intersection of media, marketing, and technology and excited about supporting the development of insights as a strategic function within a successful Client Solutions organization

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn't end in the Newsroom - dozens of teams power The Washington Post. We are now hiring the next innovator - how will you Impact Tomorrow?



Thank you for your interest in a career with The Washington Post. We invite you to review all of our open positions to find the one that's right for you. We look forward to receiving your resume!

Since it first began publication more than 130 years ago, The Washington Post has grown into one of the most storied and respected news organizations in the world. A subsidiary of The Washington Post Company, today's Post is the indispensable guide to Washington. In print, we enjoy the highest penetration of any major metropolitan newspaper in the United States. On the web, we have the third largest news website with 17 million unique visitors each month, and have recently launched a celebrated news app for the iPad. We serve Washington in all media, on any platform, including paid products, events, and tailored content.

More broadly, The Washington Post Company delivers quality products to today's students, readers and viewers. What unites our company is the immediacy of our products and services, created by teachers and tutors at Kaplan; reporters and editors at our media properties; and associates at Cable ONE.
Washington Post Media views its employees as its most valuable asset and provides a comprehensive benefits package to promote healthy and balanced lives at work and at home. We offer competitive salaries, opportunities for training and career advancement and an outstanding, progressive benefits package including:
Health and dental benefits
Flexible healthcare and dependent care spending accounts
401(k) and company-funded cash balance plan
Life and disability insurance
Tuition reimbursement
Adoption assistance
Domestic partner benefits
Employee assistance program
Employee referral program

Company info
1301 K Street, N.W.

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